The Psychology Behind Today’s Advertising (Enhanced DVD)
Learn the different ways that companies advertise in order to gain customers. Some advertisements are done in a way to appeal to consumers and others help consumers to rationalize a certain purchase. Learn about the different categories of people from those that make family-based decisions to those that are up-and-coming people that wanted the latest and greatest on the market. The film also takes a good look at the methods used to advertise. Traditional methods such as mailers, paper ads, radio ads and fliers are quickly becoming replaced with internet marketing and social media sites. See what a difference the newer forms of advertising has on today's selling practices.