Each year Clio awards are given for the most successful advertisements. This is not such an easy thing to achieve.
Look at the reality of the challenge. There are only thirty to a maximum sixty seconds to make an impact, which has become increasingly difficult in the age of media over-saturation. The Clio awards seek to find the advertisements that really work and those advertisements are extremely special.
Now that we understand how difficult this challenge is, who won for the year of 2013?
DDB, which is an agency based in New York, created a campaign called Snowplow for Volkswagen and for this, they received the award for 2013.
The Axe brand received some kudos from the advertisement of Brainy Girl, which got a gold campaign award in 2013. To top this off, the same campaign from Bartle for the Axe brand, won another Clio award for a Sporty Girl advertisement. High Maintenance also was given the gold award.
McCann Erickson jumped in with the Dumb Ways to Die commercial for Metro Trains they produced for public transit in Melbourne, Australia.
Cartier stepped up with a Marcel advertisement by L’Odyssée that won a gold award. Entries came from all the top agencies, which included, BBDO, JWT, DDB, Bartle, and McCann Erickson.
Other significant entries that all won awards made the list of the best television advertisements for 2013:
2013 TV Winners Presentation Reel
- Driving Test
- Parallel Journeys
- Big Sisters
- Like Me Back
- Wanna Baby
- Dr. Cyclops
- Writers Room
- Get in Sync
- Toy Car World
- Security Cameras
- Beer Chase
- Enhanced DVD
- ISBN: 978-0-81609-030-3
- Run Time: 45 Minutes
- Copyright Date: 2013