The CLIO awards are the world's premier award competition for advertising, design and communications. The name derives itself from the Greek muse Clio, "the proclaimer of great deeds and accomplishments." This award show holds true to its name, and celebrates the creative excellence of the nominees. The CLIO awards focus on the impact that advertisers have on modern culture through an ever evolving art form. This includes making use of television, the internet and other mediums to advertise for their specific cause. Great pains are taken to showcase the most current, groundbreaking work. This winner's reel showcases the 2013 winners. The different categories are product advertisement, nonprofit commercial, and public service announcement. This winners reel contains the entire advertisement for which the creators are being awarded. The DVD price includes the public performance rights required for public screening.