Online and Mobile Business Marketing (Enhanced DVD)

Online and Mobile Business Marketing (Enhanced DVD)
The switch to Online and Mobile Business Marketing is the subject of this documentary video about the transformation of advertising to social media formats.
Item Code: FI-53460

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Product Description:

If social marketing is fast becoming the single most important solution to reaching new customers, the transition to mobile first strategies furthered the precision of digital marketing through Web developer and designer attention to site navigation and content. Cross-portability is essential to the execution of a powerful digital marketing campaign. Companies that want to be seen as leaders in their market segment look to mobile first strategies to ensure that website and  ad content is suitable for viewing in smaller devices.

With the introduction of custom mobile apps supporting brand identity, a mobile first strategy can serve to drive new customers to a website, converting them on the spot. Design-in of landing pages, social marketing ads, and its other online collateral is essential to deriving the most value from an online marketing campaign. Mobile users now demand easier engagement with their favorite companies. The more streamlined approach used in mobile first strategies enables a company to redirect social media visitors to point-of-sale; analyzing critical channel advertising traffic data in the process.

Now that user experience is at the forefront of all marketing design. It is safe to suggest that social media and digital advertising are the top priority in any company’s campaign. Mobile attributes are direct. There is no argument that reaching potential customers with mobile provides those visitors with up-to-the-minute access to promotions and sales. Integration of blogs, e-newsletters, QR codes, Google Ad Words, and Facebook Mobile Ads as part of a marketing strategy, creates a global impression about a brand.

Online and Mobile Business Marketing

  • DVD
  • ISBN 978-0-81608-652-8
  • Run Time (25 Minutes)
  • Copyright 2014
  • Closed Captioned (CC)

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