Marketing return on investment has never been better than with digital media. Multimedia formats furthered by the interactive engagement afforded by social media websites.
When companies want to improve consumer response to advertising, the most affordable method available to marketing professionals is digital media. SEO (search engine optimization) and PPC (pay-per-click) advertising connects ad observers to a company’s website with a ‘click’ of button, making digital marketing the fastest channel marketing technique for boosting POS (point-of-sales) performance.
With digital marketing, alignment of brand identity with consumer and product segments, as well as special promotions is simple. Backlinks between a company SEO and PPC advertising, landing pages, and social media profiles offers one of the best approaches for generating more traffic to a website.
Digital media analytics contribute insights to advertising campaign management. Once a digital marketing campaign is launched, re-targeting of online collateral is easy. If an ad is not performing to expectation, change in content or placement can be performed without interrupting the campaign. Analytics also enable marketers to track visitor searches, creating a record of a consumer’s related interests, including competitor websites.
Now that digital media has transformed the model that organizations use to design marketing strategy, traditional forms of media such as television, radio, and print advertising and collateral can be incorporated as part of brand presence.. Mobile apps have expanded the accessibility that consumers have to digital marketing promotions, encouraging purchase, and loyalty program participation.
The program is part the Humanities and Sciences Motion Masters Co-production two part training series.Digital Media for Business Marketing
- ISBN 978-0-81608-650-4
- Run Time (55 Minutes)
- Copyright 2014
- Closed Captioned (CC)