Critical Issues in Business: Success and Failure (Enhanced DVD)
According to the U.S. Small Business Administration, 50 percent of small businesses fail within the first five years. Pretty gloomy statistic to bust through if you are thinking of starting a business. But is it worth 17 minutes for some basic training that can help you survive?
This valuable program offers a peek on the inside of several business organizations and the factors that supported their continued success. Industry leaders discuss the importance of building a solid foundation from the ground up. Key to achieving that is a solid and well constructed business plan - the tool a business must use to secure financing. In this program you will hear from businesses that employed that strategy with success. Industry managers also discuss the elements of budgeting, as well as an active role in the management of staff using the SWOT model (Strengths, Weaknesses, Opportunities and Threats). The program also includes some insight into how best to identify competitive advantages that your business may have over others like it.