Neuromarketing: Programming the Brain to Buy (Enhanced DVD)
Take a look at how some companies use tactics that seem unethical in order to get people to buy their products. Neuromarketing is when a company will use a stimulus to trick someone's brain into remembering or desiring a product, such as by using a certain scent that receptors in the brain deem as being better than others. Watch how a market study agency sets up a fake store and has people put on special glasses that tracks their eye movements when shopping. This helps to determine how shelf placement and displays grab attention.
Watch how companies such as McDonald's market their products for children. Since many families want their children to be happy, they will give in and buy the food since their kids are telling them to do so. One study shows how kids favor McDonald's french fries over another brand simply because of the packaging. The same fries are in both boxes, yet the children pick the ones that say McDonald's. The film will look into allegations that McDonald's is using neuromarketing tactics, such as using fragrance in their restaurant to lure people to buy their products.