Toyland: Case Studies in Creative Entrepreneurship (Enhanced DVD)
Do you have an idea for a toy or game? If so, this program will show you how to create and sell your idea. You will see what it takes as you follow Tim Walsh and his idea for Crazy Chins from pitching to development. Crazy Chins is a face make-up and accessory kit to create chin characters. Coupled with a card games, kids dress up their chins as characters and perform upside down with them. Walsh prepares to show his product at the American International Toy Fair, an annual event which joins toy and game entrepreneurs with corporation who may back them. You will follow Walsh to the Toy Fair, where he pitches his game to Hasbro, who isn’t interested. Undaunted, Walsh moves on until he achieves success. Interspersed with his experiences are interviews and discussion with top toy developers including Reyn Guyer (Twister) and Betty James (Slinky). This program shows that your dream of creating and selling your toy or game ideas can come true.
Enhanced DVD ISBN: 978-1-61753-248-1 Run Time: 68 Minutes Copyright Date: 2010 CC