Enterprises, Greatness, and Public Diversion: The Mind of a Leader 1 (Enhanced DVD)
Machiavelli once said that nothing makes a ruler as esteemed as undertaking a grand enterprise. This statement made in chapter 21 of The Prince is the focus of this program. Within this product you will find an exploration of the concept of building a reputation. Specifically, utilizing a great initiative to build a reputation. Also examined is the way in which the media plays a part in this process by evaluating the substance behind the flash. This program features the former CEO of LEGO, Torben Ballegaard Sørensen, whose personal experience is invaluable in exploring this concept. Torben points out that a PR stunt can have the opposite effect of that intended if the event fails to promote the company and instead focuses on the company's head. This is part of the series The Mind of a Leader 1.
Enterprises, Greatness, and Public Diversion: The Mind of a Leader 1