Personal Appearance: The Mind of a Leader 1 (Enhanced DVD)
“Machiavellian” is a term associated with ruthless political practices. In truth, Machiavelli’s ideas as presented in his notorious Renaissance book, The Prince, are studied and practiced by current leaders from all walks of life. Though a bit frightening, chapter 18 discusses using appearances to woo the public while choosing a different path behind closed doors. In essence, smile at the masses while your fingers are crossed behind your back. Machiavelli once gave a diplomat advice, indicating that words can hide reality. This program examines how public appearance, likability and spin still works in the 21st century. The program features inside expert commentary from Franz Beckenbauer (German football manager); Philip Kotler (marketing author, consultant and professor); Katie Ford (Ford Models); Michael Dukakis (former Massachusetts governor); Steven Hilton (Hilton Foundation); Nicolas Winding (film writer, director and producer); Bengt Baron (Olympic swimmer); Edward Ashbee (professor, Copenhagen Business School); Dr. Ulrich Bez (CEO, Aston Martin); Lars Håkanson (director, Copenhagen Business School); and Tony Visconti (music producer).