Product Design, Testing, and Modification (Enhanced DVD)

Product Design, Testing, and Modification (Enhanced DVD)
Setbacks go hand-in-hand with bringing a product to market, so understanding how to overcome them through the principles of good design, as this title helps to teach, is key to creating a product that consumers love.
Item Code: FI-44506

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Product Description:

Some products can seem like overnight success stories. The reality is very different, as almost everything we see in stores has been put through rigorous testing, from multiple stages of design to  the trial and error of putting a product through its paces with the target audience. Understanding the three main principles of good merchandise design is crucial to this process, as this video from 4 Learning demonstrates.

This title follows the evolution of Trunki, a ride-along suitcase for kids that suffered a number of setbacks before being adapted, tested, and successfully brought to market. The product now appears in airports around the world, delighting children and easing the journey for adults at the same time. Seeing how Trunki's British creator Rob Law's overcame rejection of his flawed prototype on a national TV show, viewers will learn how design, testing, modification and marketing can be synchronized to introduce a reliable product that people will love.

Product Design, Testing, and Modification
Enhanced DVD
ISBN: 978-1-62102-102-5
Run Time: 25 Minutes
Copyright Date: 2011

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