Product Design, Testing, and Modification (Enhanced DVD)
Some products can seem like overnight success stories. The reality is very different, as almost everything we see in stores has been put through rigorous testing, from multiple stages of design to the trial and error of putting a product through its paces with the target audience. Understanding the three main principles of good merchandise design is crucial to this process, as this video from 4 Learning demonstrates.
This title follows the evolution of Trunki, a ride-along suitcase for kids that suffered a number of setbacks before being adapted, tested, and successfully brought to market. The product now appears in airports around the world, delighting children and easing the journey for adults at the same time. Seeing how Trunki's British creator Rob Law's overcame rejection of his flawed prototype on a national TV show, viewers will learn how design, testing, modification and marketing can be synchronized to introduce a reliable product that people will love.
Product Design, Testing, and Modification Enhanced DVD ISBN: 978-1-62102-102-5 Run Time: 25 Minutes Copyright Date: 2011 CC