What Is Marketing? The Basics and Beyond (Enhanced DVD)

What Is Marketing? The Basics and Beyond (Enhanced DVD)
Discover how marketing works in this behind-the-scenes documentary featuring advice from real experts in the industry.
Item Code: FI-42018

Sale-Price: $129.95

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Product Description:

Effective marketing is more than flashy ad campaigns and stylish packaging: It’s an art honed through careful research paired with innovation. Professional marketing experts lend their years of knowledge to teach viewers the must-have skills to become market-savvy in this cut-throat industry. Discover the “Four Ps” for meeting customer needs, and how being too product centered can actually damage a business. Also shown is how the pros handle the task of market analysis. Analysis is coupled with market research, giving the experts a keen knowledge of what consumers are looking for. Armed with this information, the next step is developing a marketing strategy. Putting together all of the data gives marketers a launching pad for new campaigns that are sure to hit the mark with target audiences. With behind-the-scenes video and a step-by-step following of how real products are promoted, this is a video worth watching for anyone interested in the marketing industry.

What Is Marketing? The Basics and Beyond

  • Enhanced DVD
  • ISBN: 978-1-61616-948-0
  • Run Time: 23 Minutes
  • Copyright Date: 2009
  • CC

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