Founded in 1992, the Fairtrade Foundation is a relatively young entity with an impressively large impact on global trade and consumer education. Its well-known certification and label system ensures that products carrying the Fairtrade mark are bought from farmers who operate in some of the poorest countries in the world, guaranteeing them a fair price for their produce and letting consumers know that the source of the product they are buying has been properly compensated.
The shift to ethical sourcing is a major consumer trend nowadays, with the Fairtrade Foundation an early starter that laid the groundwork for many non-profit organizations who followed to take up the cause. Addressing income inequality around the world continues to be a concern for those who live in wealthier nations, which makes it all the more important to learn about organizations that attempt to level the playing field of global trade for producers and communities who have the least leverage. Setting a fair price for their products is the basis of better working conditions and income growth for these farmers, as this title helps to explain.
This film will give viewers an understanding as to how one of the most recognized names targeting this issue has expanded from just a handful of products, to more than 3,000 Fairtrade items, educating consumers and aiding farmers as the label continues to grow.
Fairtrade: Who Benefits? Enhanced DVD ISBN: 978-1-61616-982-4 Run Time: 24 Minutes Copyright Date: 2008 CC