Manufacturing and the Product Cycle: A Case Study (Enhanced DVD)

Manufacturing and the Product Cycle: A Case Study (Enhanced DVD)
A detailed examination of the many stages that make up the complicated product cycle, stretching from early sourcing and design to bringing a product to market, which provides an invaluable insider look at the process for business students.
Item Code: FI-40219

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Product Description:

From jewelry to jeans, cars to couches, the products we love to buy come a long way before they hit the stores that sell them. For any student interested in the business of bringing consumer goods from idea to market, understanding what is known as the product cycle is crucial.

To aid this understanding, 'Manufacturing and the Product Cycle: A Case Study' follows Australia's premier furniture provider and designer, Moran Furniture, through the process of a product's development. This case study film explains each of the stages in depth, from product concept, design planning and prototyping, production and distribution, marketing and sales, and on to the final product evaluation and modification.

The study provides students with a clear understanding of what happens at each of these stages by explaining the idea concisely, then interviewing the key people who make them happen at Moran Furniture. The film's approach brings the depth and complexity of the product cycle to life for the viewer, making a complicated concept easier to understand and apply to the real-world situations that they will eventually have to manage themselves. 

Manufacturing and the Product Cycle: A Case Study

  • Enhanced DVD
  • ISBN: 978-1-60825-354-8
  • Run Time: 27 Minutes
  • Copyright Date: 2005
  • CC

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