How do businesses achieve success in a local and global marketplace? This program, part of The Business of Innovation Series, covers a range of topics, from ideation to execution. In such a competitive market, evolving strategies and innovation are key elements to having a lasting presence. In this DVD, you will learn from CEOs and major figures from companies such as Google, Southwest Airlines, FedEx, ConAgra, and McDonald's. Business influencers who are redefining the rules of sales and marketing are shaping the way startups and established companies treat their employees, engage with customers, and provide sustainable options for consumers. Have you ever wondered if humor could be used to solve problems? According to Herman Miller Inc., a furniture design company, it can be!