The Business of Innovation (Season 2) (5-part series - DVD)
Explore the profound, groundbreaking ideas behind today's biggest businesses and organizations. This 5-part series, produced by CNBC and hosted by renowned journalist Maria Bartiromo, focuses on the human element behind major success and consumer trust. Learn from industry experts, management gurus, and marketing innovators from General Electric, FedEx, Google, Starbucks, and Kodak. Each part of the DVD focuses on specific steps involved in the ideation and execution of the total package. The series focuses heavily on what it means to redefine consumer engagement and expectations, especially as technology drives most of today's marketing and social awareness. You'll also learn how these major organizations beat out their competition in a volatile industry. Perfect for those interested in or studying the subject of economics and business. DVD is available in the US and non-French speaking part of Canda.