Winsor & Newton has garnered a reputation for fine artists’ oils by manufacturing exemplary colors for more than one and a half centuries. Guided by elevated safety standards regarding ingredients and production, state of the art technological advances, and intrinsic artistic inspiration, Winsor & Newton answers the call for a reasonably priced high quality product. Rose Madder Genuine borrows its hue from ancient Egypt, and it can range from the deepest red with violet undertones when used alone, or morph into a soft lavender/pink when mixed with a tint. Formulated to dry slowly enough to permit the retouching of a completed project, the oil color eventually dries to a near permanent state, far surpassing comparable colors of the past. At a competitive price that leaves money in the wallet for other pursuits, Rose Madder Genuine offers the perfect world, with a balance between common sense, safety, economy, and artistic endeavors.