Winsor & Newton has dedicated itself to producing high quality oil colors to those in need for more than 175 years. Their continued success can largely be attributed to their attention to the voice of the public and a response that includes the continuation of the popular colors like the vibrant magenta Alizarin Crimson Hue. Originally used as a textile dye in the 1800s, this transparent color has a high degree of permanence in its mass tone and a moderate permanence when blended with a tint. It has a thickness straight from the tube that allows bold textures and strokes and that can be thinned to create a smooth gloss. This transparent oil color can be the deepest crimson/magenta and can be blended with tint to become a rich and vivid pink.