Growth and Niche Markets in Tourism (Enhanced DVD)
Tourism is one of the world’s most rapidly growing industries, and it is constantly evolving and changing like any other business out there. Travelers are not just looking for the traditional cruise or sightseeing package but want experiences outside of this. The hospitality trade needs to be aware of the changes to tourism and figure out the types of specialization that are needed, and they need to understand how the industry is expanding. This program delves into several different niche tourism markets such as medical, health, gastronomic, volunteer, and dark tourism. Dark tourism focuses on visiting war zones, burial sites, and other points of bizarre interest. Discussions are held with tourists to determine their motivations and whether the outcomes of their trip are what they were hoping for. Resources are viewable online and included. (21 minutes)
Segments in this video include:
Tourism Growth Industries (02:16) – Wine, food, sports, culture and eco-tourism are growing, and this type of niche tourism is the result of more disposable income in economies like India and China.
Volunteer Tourism (04:14) – Volunteer tourism involves traveling to parts of the world to improve the local community or work on conservation or other projects. Volunteers discuss their experiences with volunteer tourism, and they discuss how their experiences have changed their lives.
Dark Tourism (04:41) – Dark tourism involves traveling to macabre sites associated with suffering and death such as war zones, prisons, concentration camps and more. Is this type of tourism disrespectful or more of a historical interest?