Some designers are overwhelmed by the idea of self-promoting their own work. They may even think that they should hire others to focus on the marketing and advertising of their works, and focus on the creative side. This program looks at strategies for designers to have commercial success with their designs. It looks at the benefits of having a well-designed portfolio, business cards, photographs, and a professional web site. The five Ps are also discussed: promotion, placement, price, product and people. The video looks at the different ways to promote when designers are looking for employment, how they should brand themselves, and how they can get their works viewed by more people. (21 minutes)
Segments in this video include:
Marketing Mix (00:56) Designers need to consider the five Ps of the marketing mix: promotion, price, placement, people and product.
Product Preparation and Price (05:19) Designers need to evaluate the product and understand its unique features to prepare it to be promoted. The product must also be priced, and the price includes labor costs, material costs and market rates.
Target Audience (03:38) Designers should have an efficient promotion plan. The unique features of the product should be understood, and businesses with similar products can be researched. The approach can be tailored based on the style of businesses with similar products.
Product Placement (03:57) Look at the best time and place to sell the work to have good product placement.
Product and Artist Promotion (06:08) Designers must learn how to promote and it is an essential part of being one.