Amy Lee wants to fight crime in the courtroom and earn a barrister’s salary while helping victims. She also happens to love fashion and she is confident and outgoing. She is torn between the two potential careers, and a life coach and a career specialist help her determine which career is better for her based on her priorities and interests. Does Amy Lee want to focus on her fashion interest or her interest in academics? She finds out that the actual work involved in the fashion industry is much different compared to shopping. She also presents and researches a case in a mock court and is left cold. She gets a good grasp of her interests from the experiences, and then she decides to pick a career that satisfies both her desire to learn and her heart: fashion marketing. (26 minutes)
Segments in this video include:
Choosing a Career (01:07) – Graduates need to focus on what is most important to them when they are deciding on a future career.
Challenge #1 - Market Research (02:09) – Amy Lee meets with an entrepreneur/designer who does the marketing for the apparel store “Psyche”.
Challenge #1 - Woman on the Street Research and Feedback (02:02) – Amy Lee talks to pedestrians and finds out what would make them shop at the store “Psyche”.
Challenge #2 - The Barrister (Attorney) Life (03:08) – She works in a student law office to learn more about attorney life.
Challenge #3 - Business Law (02:56) – She works in the business world to learn more about another side of law.
Training for Fashion Marketing (03:17) – She goes to a fashion college to learn about the different academic programs.