Advertising Layout Part I: Space Allocations (DVD)
The major aim of this program lies in teaching the students the perfect space distribution for the chief elements of a two-dimensional advertisement consisting of the logo, illustration, the copy and headline. The debate raises the question of whether or not utilize a photographer or indigenous art for demonstration along with the other text problems such as reverse type, typefaces and overprinting. The program also offers a detailed exploration of the examples of symmetry as well as asymmetrical stability along with the Kodak principle of the thirds. Viewers also glance through the layout notions such as vertical, the horizontal and the corner half. This also includes the white space and the borders. The ending presents different specimens of simplicity, harmony and unity in a layout format. This program is just perfect for graphic designing courses, advertising and creative courses. It is all about suggesting the right kind of space allocation for headlines and logos. It includes discussions on how to use photographs and original art illustrations in all creations. The video ends with a detailed discussion about harmony, unity and simplicity in layout designs.
(Advertising Layout Part I: Space Allocations ( DVD, 19 minutes) ISBN: 978-1-61733-256-2 Copy Right Date: 2011 CC