Management

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 #7419 The Ice Cream Wars
 #39461 The Man Behind the Marriott Empire: Bill Marriott
 #10832 Discontinuous Market Change and Strategic Repositioning(+$10)
 #10833 Technological Change(+$10)
 #10834 Optimizing the Value Chain(+$10)
 #10835 Customer Focus(+$10)
 #10836 The Value of Brand Names(+$10)
 #10837 Knowledge Management(+$10)
 #10838 Financial Management(+$10)
 #10839 Production Planning and Cost Management(+$10)
 #10840 Responsibility to Stakeholders(+$10)
 #10841 Formulating a Business Plan(+$10)
 #7141 Business Ethics: Truth in Advertising(+$20)
 #8621 Microsoft vs. the Justice Department: Playing Monopoly(+$20)
 #10069 Amazon.com and the World of E-Commerce(+$20)
 #11157 Tough at the Top: Business Management Styles(+$20)
 #29850 GAP Adventures: Shaking Up a Success(+$20)
 #32862 Success Story of an Entrepreneur: From Earth Buddies to Air Hogs(+$20)
 #24820 Boss: Owning Your Own Business(+$23)
 #34476 Keys to Success in Business(+$30)
 #7142 Business Ethics: The Bottom Line(+$40)
 #9251 Greed: Is It Necessarily Bad?(+$40)
 #10685 Business Ethics: A 21st-Century Perspective(+$40)
 #33436 Ethics and Social Responsibility in Business(+$40)
 #37191 Renewable Energy(+$40)
 #37194 Fair Trade, Ethical Trading(+$40)
 #37199 Women-Owned Businesses(+$40)
 #39104 Bill Moyers Journal: October 19, 2007(+$40)
 #2924 Competing in the 21st Century(+$40)
 #4380 Booted Out! Exporting Jobs from the U.S.(+$40)
 #5004 Labor's Future in the Global Economy: Gus Tyler(+$40)
 #5745 Working: The American Worker(+$40)
 #2316 Secrets of Success(+$40)
 #2712 William McGowan: Taking on the Giant(+$40)
 #3190 From CAD to Success Story: Creating a New Car(+$40)
 #4552 An Obsession with Quality(+$40)
 #4553 Boeing Reinvents the Airplane(+$40)
 #4554 A Banker's Apprenticeship(+$40)
 #4555 Power Sharing at Daimler-Benz(+$40)
 #4556 Keiretsu and the Friday Lunch(+$40)
 #4557 Turning Around General Motors(+$40)
 #4558 Steering Ford to Superior Quality(+$40)
 #4559 A CEO Goes Back to the Classroom(+$40)
 #4560 Taking Risks at Intel(+$40)
 #4561 Returning Strength to U.S. Steel(+$40)
 #4939 In Search of the American Character: Robert Bellah(+$40)
 #4950 Peter Drucker(+$40)
 #4953 Ethics and Economics: Willard Gaylin(+$40)
 #4983 Ethics in the Workplace: Joanne Ciulla(+$40)
 #4991 Thoughts on Capitalism: Louis Kelso(+$40)
 #5143 Andrew Carnegie: Maverick Millionaire(+$40)
 #5655 The Cost of Quality(+$40)
 #7379 The Rise and Rise of Bill Gates(+$40)
 #7536 A Report from the Harvard Business School: Manufacturing(+$40)
 #9132 Warren Buffett: The Ultimate Entrepreneur(+$40)
 #9210 Tom Peters: Radically Reengineering Business(+$40)
 #10445 Cisco's John Chambers: The Best Boss in America(+$40)
 #10861 Building Tomorrow's Company: Leadership(+$40)
 #29093 Dotcoms Gone Bust(+$40)
 #29848 Harlequin Publishing(+$40)
 #32500 Sumner Redstone: The Making of a Media Empire(+$40)
 #33321 Emperors of Avarice: CEOs and Corporate Greed(+$40)
 #33715 Ryanair: Revolutionizing the Airline Industry(+$40)
 #33754 Arsenic and Old Lace: A Study in Turnaround Management(+$40)
 #36450 Bottled Up: Repackaging the Brand(+$40)
 #36451 Maxed Messages: Launching a New Ad Campaign(+$40)
 #2000 Small Business: Triumph or Tragedy(+$40)
 #2002 Management(+$40)
 #2003 Planning(+$40)
 #2004 Marketing(+$40)
 #2005 Sales(+$40)
 #2006 Accounting(+$40)
 #2007 Taxes(+$40)
 #2008 Finance(+$40)
 #2009 Personnel(+$40)
 #37286 I-magine iPod Accessories: Jumping from Startup to Market Leader(+$40)
 #27426 Business Ethics(+$50)
 #24675 All for One: Team Building in Action(+$50)
 #25084 Conducting a Productive Meeting(+$50)
 #31279 The Nature of Business: Partnering with the Environment(+$80)
 #31489 Ethics in Corporate America: A Crisis of Credibility(+$80)
 #33753 Corporate Social Responsibility: From Principles to Profit(+$80)
 #7819 Labor's Comeback: Labor's Man on the Board(+$80)
 #7820 Labor's Comeback: Canadians Invest in Jobs for the Future(+$80)
 #7821 Labor's Comeback: In-sourcing Work at Northwest Airlines(+$80)
 #7822 Labor's Comeback: Pensions and Jobs(+$80)
 #6195 The Auto Industry(+$80)
 #6197 The Retailing Industry(+$80)
 #6198 Finance(+$80)
 #6199 The Food Industry(+$80)
 #6200 Health and Pharmaceuticals(+$80)
 #6201 Biotechnology(+$80)
 #6289 The Downside of Downsizing(+$80)
 #7237 Jamming(+$80)
 #7382 Jack Welch and GE(+$80)
 #7383 W. Edwards Deming: Prophet Unheard(+$80)
 #7824 City of the Future-San Diego Economic Strategist, Neil Whitely-Ross(+$80)
 #7825 High-Tech: Promise and Perils-Qualcomm Inc.(+$80)
 #7826 Balancing Competing Pressures-Chase Manhattan Corporation(+$80)
 #7827 Management Combines Forces with Unions-Northwest Airlines(+$80)
 #7828 Cutting to the Core-Albert J. Dunlap(+$80)
 #7829 Betting on the Workers-Harman International(+$80)
 #7830 Forcing the Hand of CEOs-Mutual Fund Manager, Michael Price(+$80)
 #7831 Restoring Quality-Hathaway Shirts(+$80)
 #7832 Looking Long-Term-Lucent Technologies(+$80)
 #9249 The Deep Dive: One Company's Secret Weapon for Innovation(+$80)
 #10803 Achieving Competitive Advantage: Managing for Organizational Effectiveness(+$80)
 #10804 Creating Customer Value: The Essentials of Marketing(+$80)
 #10805 Achieving Competitive Advantage: Neutralizing Competition(+$80)
 #10806 Finance and Accounting for the Non-Financial Manager(+$80)
 #11977 America Today: Looking for the Union Label(+$80)
 #11978 America Today: Kid CEO.Com(+$80)
 #30190 Building a Corporate Vision: Buy-In and Brand Identity(+$80)
 #30191 Danger Behind Closed Doors: Hidden Agendas and Power Plays(+$80)
 #30192 Merging and What Follows: Contracts and Integration(+$80)
 #30193 When a Merger Fails: Demerging and Receivership(+$80)
 #10121 Cutting Their Own Cloth: Entrepreneurial Clothing Designers(+$80)
 #39459 The Pitchman, the People Person, and the Pretender: CEO Case Studies(+$99.9)
 #30660 The Bottom Line: Privatizing the World(+$100)
 #35149 Designer Babies: The Dangers of Corporate Genetics(+$100)
 #35494 Rebel Frontier: Organized Labor vs. the Anaconda Copper Company(+$100)
 #39102 The Big Lie: Inside the Rise and Fraud of WorldCom(+$100)
 #2866 From the Harvard Business School: America's Comeback Strategy(+$100)
 #2867 From the Harvard Business School: Competing Tomorrow in the Global Economy(+$100)
 #4918 Minimum Wages(+$100)
 #6316 Jobs: Not What They Used to Be-The New Face of Work in America(+$100)
 #30497 Fighting the Tide: The Transformation of Maritime Shipping(+$100)
 #4298 Quality Secrets: The Baldrige Award Winners Speak(+$100)
 #7537 A Report from the Harvard Business School: Leadership(+$100)
 #7555 Running with the Bulls(+$100)
 #7556 Living on the Fault Line(+$100)
 #7557 Learning to Survive(+$100)
 #7558 Beating the Bottom Line(+$100)
 #10429 New Markets, New Challenges(+$100)
 #10430 Reinventing the Corporation(+$100)
 #10870 The Music ParadigmTM: A Seminar in Business Management(+$100)
 #30233 Creating the 21st-Century CEO(+$100)
 #30234 Challenges of the 21st-Century CEO(+$100)
 #30235 Internet Shopping in the 21st Century(+$100)
 #30236 Cutting-Edge Technologies(+$100)
 #30238 Mastering the Art of Corporate Reinvention(+$100)
 #30239 The Search for Talent in the 21st Century(+$100)
 #30240 Major League Entrepreneurs(+$100)
 #30241 Entertainment in the Digital Age(+$100)
 #30242 Creating New Categories, Businesses, and Markets(+$100)
 #30243 Innovators of Silicon Valley(+$100)
 #30244 The Built-to-Order Revolution(+$100)
 #30245 Challenges of Leadership(+$100)
 #30246 Defense, Aerospace, and Cyberspace(+$100)
 #30248 Jack Welch: Icon of Leadership(+$100)
 #30249 Staying on Top in Turbulent Times(+$100)
 #30250 Dynamic Leadership in Turbulent Times(+$100)
 #30251 Leadership in a Fast-Paced Economy(+$100)
 #30252 Customer-Driven Success(+$100)
 #33113 Richard Branson: My Life(+$100)
 #39521 Warren Buffett: The Billionaire Next Door-Going Global(+$100)
 #34847 NewsHour Business Ethics Anthology(+$200)
 #33667 Agribusiness: Problems and Solutions(+$209.95)
 #11976 The Changing Face of Business(+$209.95)
 #36448 The Big Squeeze: Rejuvenating a Century-Old Brand(+$219.9)
 #37288 Entrepreneurs on the Edge: Startups in Jeopardy(+$219.9)
 #10428 Profits and Promises(+$249.95)
 #7818 Labor's Comeback: The New Face of Labor Unions(+$469.85)
 #10802 The Wharton Management Development Series(+$469.85)
 #30189 Going Public: A Cautionary Case Study(+$469.85)
 #10831 Global Business: New Ways to Improve the Bottom Line(+$549.55)
 #7532 Surviving the Bottom Line(+$549.85)
 #30948 Taking Care of Business: CEOs Sound Off(+$549.85)
 #2001 How to Be More Successful in Business(+$669.65)
 #4551 The View from the Top: Managing Change in the Global Marketplace(+$849.55)
 #6795 Business 2000(+$859.7)
 #7823 Managing Corporate Change(+$1119.6)
 #35855 The Business Collection(+$1479.5)
 #30917 CEO Exchange: Conversations in Leadership(+$2949.05)

Product Description:
#7419 Management - The Ice Cream Wars (Run time 30 min.) DVD $49.95

This program examines how luxury ice cream companies are vying for their European market shares. A variety of strategies used by Haagen-Dazs are discussed. In Britain, a Haagen-Dazs executive explains how the company appealed to adult consumers by presenting ice cream as a sensual gourmet specialty, rather than a child's treat. Advertisements in Vogue and other upscale publications use sex and celebrities to boost sales. In France, stores selling the product are located in exclusive areas, such as the Champs-Elysees. But Haagen-Dazs's quest for classic brand status is now being threatened by American competitor Ben & Jerry's, England's Rocombe Farms, and other European premium brands. Executives from those companies discuss competitive marketing strategies that appeal to more traditional values. Original BBC broadcast title: From Food to Fashion. (30 minutes)


#39461 Management - The Man Behind the Marriott Empire: Bill Marriott (Run time min.) DVD $49.95

The Enron era saw the rise of a Machiavellian management style, but Bill Marriott sets a different standard. His attention to detail, including the concerns and the performance of his employees, is legendary. This ABC News program profiles Marriott and takes a look inside his $12-billion hotel empire, illustrating his practice of personally visiting hundreds of hotels a year. The report conveys Marriott's core philosophy-inherited from his father-that workers who are valued and challenged will ensure customer satisfaction and boost profits. Other important topics include the company's early history, Marriott's attitude toward technology, and new partnerships being developed with other companies. (14 minutes)


#10832 Globalization - Discontinuous Market Change and Strategic Repositioning (Run time 29 min.) DVD $59.95

Globalization is driving companies to develop new markets and marketing strategies-fast. Module one of this program targets information technology as a major force that is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of Nokia, a Finnish forestry firm that has diversified to become a world leader in mobile telephony. (29 minutes)


#10833 Globalization - Technological Change (Run time 28 min.) DVD $59.95

High-tech innovation has triggered an avalanche of new business opportunities. Module one of this program examines how information technology is changing the airline business in Hong Kong. In module two, the impact of the evolving Internet infrastructure on markets and business organization is discussed. In module three, tomato-growing in Iceland is a case in point for the way technological advances are allowing traditional industries to alter their production methods. (28 minutes)


#10834 Globalization - Optimizing the Value Chain (Run time 29 min.) DVD $59.95

The three modules of this program use the operations of the Italian clothing corporation Gruppo Finanziario Tessile to illustrate the value chain. This crucial concept is investigated by considering the benefits of adding value at every stage of production; of leveraging core competencies, such as creative fashion design and a talent for forecasting future trends; and of carefully selecting the best distribution channels for particular types of apparel. (29 minutes)


#10835 Globalization - Customer Focus (Run time 29 min.) DVD $59.95

A customer orientation is essential to successful product and market development. Module one of this program demonstrates the concept of key account management by way of the Dutch oil company NAM, which proactively develops solutions to potential client problems, while module two extends that concept to include the operations of R.S. Components in the U.K. Module three analyzes how seemingly homogeneous goods, such as paper, are differentiated in Finland to better satisfy consumer needs. (29 minutes)


#10836 Globalization - The Value of Brand Names (Run time 29 min.) DVD $59.95

In the consumer goods industry, branding is crucial to market penetration. Using Alessi's superlative line of home furnishings and Nestle's well-known Nescafe coffee as examples, modules one and two of this program seek to understand the cachet that surrounds brand names, which gives the products associated with them an added appeal. Module three goes inside the U.K. offices of advertising giant Young & Rubicam to investigate how brands are developed and maintained. (29 minutes)


#10837 Globalization - Knowledge Management (Run time 30 min.) DVD $59.95

How do companies tap the information locked up in the minds of their employees? The three modules of this program compare various corporate learning systems designed to increase knowledge and promote the sharing and archiving of data. Case studies feature the 70,000-employee consulting firm Arthur Andersen; the European Automobile Manufacturers Association, Daimler Benz, and Volvo; and Switzerland's ABB, the world's largest power company. (30 minutes)


#10838 Globalization - Financial Management (Run time 30 min.) DVD $59.95

How do businesses monitor their financial health and the profitability of their projects? Module one of this program presents balance sheet analysis as it is used by the world-class soccer team Ajax Amsterdam; module two introduces the concept of cash flow analysis with PricewaterhouseCoopers and their client Swisscom; and module three explains financial analysis of investments through the strategic partnership of the Tunisian Tourist Office and the Hotel Dar Cheralet. (30 minutes)


#10839 Globalization - Production Planning and Cost Management (Run time 29 min.) DVD $59.95

Global competition has made business optimization more important than ever. In module one of this program, Ernst & Young describes the concept of process-oriented cost accounting. Module two focuses on lean production, as demonstrated by "smart factory" technology and tight manufacturer/supplier cooperation, while module three concentrates on how Electrolux Hungary makes decisions concerning outsourcing and the optimal investment of scarce funds. (30 minutes)


#10840 Globalization - Responsibility to Stakeholders (Run time 30 min.) DVD $59.95

Success in business is not measured solely by the bottom line. Module one of this program considers the subject of fair trade and the efforts of the Max Havelaar foundation to ensure it. Environmental accountability is explored in module two by Norsk Hydro, the Norwegian petrochemical firm. Module three discusses how the impact of tourism must be balanced against economic opportunism, as in the case of the Oasis of Tozeur, in Tunisia. (30 minutes)


#10841 Globalization - Formulating a Business Plan (Run time 30 min.) DVD $59.95

A good business plan is a roadmap to success. The three modules of this program look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable product, the determination of financial feasibility, and negotiation with potential investors. German airship manufacturer Cargolifter, the Swiss musical production Space Dream, and data broadcasting innovator The Fantastic Corporation serve as case studies. (30 minutes)


#7141 Business Ethics - Business Ethics: Truth in Advertising (Run time 29 min.) DVD $69.95

In today's high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how companies develop ads, and how consumer audiences are targeted. (29 minutes)


#8621 Management - Microsoft vs. the Justice Department: Playing Monopoly (Run time 18 min.) DVD $69.95

Microsoft has allegedly made predatory use of its monopoly power to stifle competition, integrated its own browser software into Windows' core code, and manufactured Internet Explorer with embedded Microsoft-oriented hyperlinks. This Emmy Award-winning NewsHour program, which combines footage of top Microsoft executives and their opponents with a hands-on examination of the Windows operating system, neatly presents the root causes of the long-running and acrimonious Microsoft anti-trust trial-in plain English. (18 minutes)


#10069 Management - Amazon.com and the World of E-Commerce (Run time 29 min.) DVD $69.95

In part one of this program, filmed prior to the foundering of the Internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com's founder Jeffrey Bezos and Drugstore.com's CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of dotcoms and their impact on society with Anitesh Barua, co-author of a university study on Internet profitability; Andrew Shapiro, co-founder of technorealism; John Battelle, president of the now-defunct Industry Standard; and former Wall Street analyst Paul Kedrosky. (29 minutes)


#11157 Management - Tough at the Top: Business Management Styles (Run time 13 min.) DVD $69.95

To achieve their business objectives, managers must blend their skill and experience with one or more management styles in order to communicate their plans and concerns with their staffs. This attention-grabbing program from Australia goes over the top to dramatize five basic business management styles: autocratic, persuasive, consultative, participative, and laissez-faire. After each skit, the preceding situation is analyzed and the likely outcomes are considered. On-screen lists of style characteristics and the advantages and disadvantages that go along with them reinforce the learning experience. (13 minutes)


#29850 Management - GAP Adventures: Shaking Up a Success (Run time 16 min.) DVD $69.95

Adventure travel has become one of the most popular vacation options. GAP Adventures, which operates tours in Central and South America, offers challenging treks mixed with environmentalism, a good-natured philosophy reflected in the familial management style of the company. This program looks at what happens when success, growth, and competition force president and CEO Bruce Poon Tip to bring in a "hired gun" in order to facilitate the transition from a small, informal company to one more corporate in attitude and structure. (17 minutes)


#32862 Management - Success Story of an Entrepreneur: From Earth Buddies to Air Hogs (Run time 17 min.) DVD $69.95

It all began in 1994 with Earth Buddies, little heads that sprout grass hair. Four months, a deal with Kmart, and $400,000 in profit later, young Canadian entrepreneur Anton Rabie and his company, Spin Master, were well on their way to becoming a major power in North America's toy industry. Filmed over eight years, this program tracks Spin Master's meteoric rise-and the manufacturing pressures that nearly blew the company apart. Subsequent successes involving other signature product lines-Air Hogs and Flick Trix Finger Bikes, to name two-are also covered, along with the stresses of trade shows and negotiating with top retailers, including Toys R Us. (17 minutes)


#24820 Small Business Management - Boss: Owning Your Own Business (Run time 16 min.) DVD $72.95

Boss is for young people who love a challenge, are doers, and have lots of energy. The BIZ WHIZ QUIZ will help them identify characteristics that are necessary if they want to be in charge. Boss talks about the various hats people who own a business must wear, such as a business planning hat and a marketing hat. Entrepreneurs of all ages offer insightful hints into a variety of businesses, emphasizing that it takes a lot of money and hard work to make a go of it. (18 min.) A Meridian Production.


#34476 Small Business Management - Keys to Success in Business (Run time 30 min.) DVD $79.95

Starting a business is like learning a musical instrument-certain steps and practices are required, or you just make noise. This video shows aspiring entrepreneurs ten principles for creating a solid, profitable company. Developing a realistic plan, seeking guidance from experienced mentors, building rapport with suppliers, and maintaining client relationships are a few of the subjects covered. With in-depth interviews featuring young owner/managers of recent computer gaming and graphics start-ups, Keys to Success in Business provides specific advice on recognizing, enhancing, and fine-tuning company strengths, and on increasing harmony among partners. A viewable/printable instructor's guide is available online. (30 minutes)


#7142 Business Ethics - Business Ethics: The Bottom Line (Run time 29 min.) DVD $89.95

Is today's corporate culture, characterized by exorbitant CEO salaries, downsizing, and benefit reductions, alienating employers from employees? What moral obligations do companies have to the people who work for them, and to the communities they serve? In this program, a group of business experts examine these issues, and discuss how companies can do "the right thing" and still improve their bottom lines. Experts include the president and CEO of a large corporation, a senior fellow at the Brookings Institution, and a former executive committee member of Johnson & Johnson. (29 minutes)


#9251 Business Ethics - Greed: Is It Necessarily Bad? (Run time 40 min.) DVD $89.95

In a material world, some argue that financier Michael Milken may have done more for humanity than even Mother Teresa. In this program, ABC News anchor John Stossel, entrepreneur Ted Turner, economist Walter Williams, and philosopher David Kelley redefine greed, discussing its value as the driving power in business that creates opportunities for others as it churns wealth for itself. By pumping capital into the economy, providing jobs, and offering goods and services that improve the quality of life, greed may be the best thing to come along since philanthropy. (40 minutes)


#10685 Business Ethics - Business Ethics: A 21st-Century Perspective (Run time 15 min.) DVD $89.95

The globalization of commerce has added new shades of gray to the complex subject of business ethics. In this program, Frank Daly, corporate ethics officer at Northrop Grumman; Thomas White, director of the Center for Ethics and Business at Loyola Marymount University; and David Vogel, of the Haas School of Business, analyze the challenges to making ethical choices in the Information Age. Issues raised include the need for multinationals to agree on a set of core international business values, the impact of ever-shrinking time frames on the decision-making process, and the necessity of secure data transmission. A Meridian Production. (16 minutes)


#33436 Business Ethics - Ethics and Social Responsibility in Business (Run time 27 min.) DVD $89.95

Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualities: Bendigo Bank and its Community Bank initiative, a cooperatively spirited venture that teaches solid commercial principles to franchisees, and The Body Shop, a skincare product provider that calls itself an activist organization committed to positive social and environmental change and a retailer committed to customer service excellence. The underlying message? Good community is good business. (27 minutes)


#37191 Business Ethics - Renewable Energy (Run time 28 min.) DVD $89.95

This program examines the urgent need-not only in the U.S. but across the world-for sustainable energy; it also illustrates how new power production methods are becoming a reality. Alternative energy trendsetters are featured, including Time magazine "Hero for the Planet" Geoffrey Ballard, who explains his hydrogen fuel cell innovations. Evergreen Solar vice president Mark Farber describes his company's advanced solar cell production methods and its mission to provide access to energy in the developing world-a goal shared by the Solar Electric Light Fund, says executive director Bob Freling. In addition, Rocky Mountain Institute founder Amory Lovins promotes the benefits of small solar power plants, and economist Hazel Henderson explores the potential of wind energy. (28 minutes)


#37194 Business Ethics - Fair Trade, Ethical Trading (Run time 28 min.) DVD $89.95

Archaic models of global commerce assume that all parties will benefit equally from free trade. But well-documented exploitation of workers in the developing world has convinced many experts of the need for stronger fair trade practices. This program reports on the efforts of socially concerned entrepreneurs and leaders to safeguard the interests of foreign farmers, producers, and laborers. Bob Stiller, president and founder of Green Mountain Coffee Roasters, explains why his company has earned a place on the Business Ethics magazine "100 Best Corporate Citizens" list; Neal Kearney, chief of the ITGLWF, debunks myths of slim profit margins in the garment industry; and Paul Rice, CEO of TransFair USA, describes his group's fair trade certification process. (28 minutes)


#37199 Business Ethics - Women-Owned Businesses (Run time 28 min.) DVD $89.95

With the glass ceiling still firmly in place in many companies, women are starting their own businesses in increasing numbers. This program focuses on that dramatic trend, studying differences between male and female entrepreneurs and examining the impact of women-owned businesses on society and the global economy. Sharon Hadary, executive director of the Center for Women's Business Research, comments on the rise of female ownership in statistically male-dominated industries. Grameen Foundation USA board chair Susan Davis and Women's World Banking leaders Michaela Walsh and Nancy Barry show how micro-credit systems have helped women worldwide, while Amy Hall of Eileen Fisher describes her company's adherence to SA8000 guidelines. (28 minutes)


#39104 Business Ethics - Bill Moyers Journal: October 19, 2007 (Run time 58 min.) DVD $89.95

Erik Prince, embattled CEO of the security firm Blackwater, has become a familiar face on TV as he answers questions about the company and the alleged involvement of his contractors in the shooting deaths of Iraqi civilians. But is there more to the controversial Blackwater situation than meets the eye? In this program, Bill Moyers interviews award-winning investigative journalist Jeremy Scahill, author of the best-selling expose Blackwater: The Rise of the World's Most Powerful Mercenary Army, to help separate the spin from the facts. In addition, Moyers questions whether free trade means fair trade as he looks into recent trade deals in Central and South America. Broadcast date: October 19, 2007. (58 minutes)


#2924 Globalization - Competing in the 21st Century (Run time 26 min.) DVD $89.95

Robert B. Reich, one of America's foremost political economists, discusses the baleful economic and social consequences of America's mistaken smokestack mentality. Other countries, he says, can produce products more cheaply; America can survive and prosper only by excelling in research, conception, design, marketing-in the intellectual arena. In this program, Reich explains the new opportunities for discovering linkages between solutions and needs, and describes the symbol-manipulating skills that will be required by these "symbolic analysts," whose success or failure will determine America's competitiveness in the 21st century. (26 minutes)


#4380 Labor Management - Booted Out! Exporting Jobs from the U.S. (Run time 28 min.) DVD $89.95

American jobs are streaming out of the States to other countries and territories, sometimes with the "encouragement" of the U.S. government. This program tells the story of the closing of Acme Boot's profitable Clarksville, TN, plant; explains the tax incentive (or loophole) that enables a company to operate in Puerto Rico, and stick a "Made in the U.S.A." label on its goods but pay no federal corporate income tax; and shows the effect of a company's pulling out on workers and the community. (28 minutes)


#5004 Labor Management - Labor's Future in the Global Economy: Gus Tyler (Run time 30 min.) DVD $89.95

Gus Tyler began his career as an activist, an intellectual agitator fighting for the rights of working men and women. An agile organizer and prolific writer, Tyler helped make the International Ladies Garment Workers Union one of the most progressive in organized labor. Tyler has worked hard to preserve the ILGWU's influence at a time when garment industry jobs are dwindling and American manufacturing is on the decline. In this program with Bill Moyers, Tyler discusses the role of labor in the new global economy. (28 minutes)


#5745 Labor Management - Working: The American Worker (Run time 29 min.) DVD $89.95

How do employment and all of the factors associated with working contribute to a person's dignity? In an era of downsizing, shrinking benefits, and growing underemployment, how will America's workers be affected? Speaking with a wide range of government leaders, corporate executives, workers, and academics, this program provides insights into the changing work environment, and examines how the American worker struggles to maintain dignity, hope, self-worth, and a steady income. (29 minutes)


#2316 Management - Secrets of Success (Run time 52 min.) DVD $89.95

This program probes the formative years, the triumphs, failures, challenges, ambitions, and philosophies of Oprah Winfrey, Michael Landon, Malcolm Forbes, Andrew Young, and Eileen Ford. Hosted by psychiatrist Dr. David Viscott, the program probes the childhoods of these prominent, successful adults in search of clues to help youngsters excel and to help adults help youngsters succeed. (52 minutes)


#2712 Management - William McGowan: Taking on the Giant (Run time 28 min.) DVD $89.95

The chairman of MCI describes the enormous difficulties encountered in trying to budge giant AT&T-the political, economic, financial, strategic, marketing, and public relations skills, among others, and the steely nerves and cast-iron stomach required to bring off one of the great coups in American business history: horning in on America's greatest de facto monopoly. (28 minutes)


#3190 Management - From CAD to Success Story: Creating a New Car (Run time 45 min.) DVD $89.95

From design concept to CAD model to simulated road test to building of the prototype to be unveiled at a previously set and unpostponable press launch-this is the story of how a new car, the BMW 850i, was developed and built, its flaws corrected, its nonworking or unfinished components faked, its appearance camouflaged to foil spying competitors. The story concludes as the one-of-a-kind prototype is readied for assembly-line production, while the advertising and publicity apparatus likewise gear up. The result of car and hype are so good that there is already a three-year wait for delivery on the 850i. (45 minutes)


#4552 Management - An Obsession with Quality (Run time 35 min.) DVD $89.95

George Fisher, CEO, Eastman Kodak; CEO, Motorola 1990-1993Named one of the most-admired executives in the electronics industry as president and CEO of Motorola, Kodak's chief executive explains how Motorola's single-minded pursuit of quality-not just product quality, but quality in how the company treats its people and customers-has helped the American electronics firm achieve nearly zero-defect production while assuming a position of world leadership in high-technology manufacturing. (35 minutes)


#4553 Management - Boeing Reinvents the Airplane (Run time 37 min.) DVD $89.95

Philip M. Condit, President, The Boeing CompanyWhen their largest customers asked Boeing to match the innovations being offered by the European Airbus Consortium, Philip M. Condit went a step further. The Boeing 777 represented a fundamental rethinking of their product-and a revolution in the very way Boeing designed, tooled, and built airplanes. Philip Condit explains the new gospel of concurrent engineering at Boeing: "Teaming," an approach that integrates people and functions that once operated in isolation, one that has enabled Boeing to stay on top in one of the world's most competitive industries. (37 minutes)


#4554 Management - A Banker's Apprenticeship (Run time 54 min.) DVD $89.95

Hilmar Kopper, Chairman/Speaker, Deutsche BankThe chairman of Germany's largest bank never went to college, rising instead through the country's legendary apprenticeship system, a combination of classroom and on-the-job training. In a wide-ranging and enlightening conversation, Hilmar Kopper describes how apprenticeship shapes German corporate philosophy and how German bankers are able to develop successfully a long-term outlook while other countries-including ours-often do little more than pay lip service to investing for the future. (54 minutes)


#4555 Management - Power Sharing at Daimler-Benz (Run time 36 min.) DVD $89.95

Edzard Reuter, Former Chairman, Daimler-BenzIn the U.S. it would be branded "communism," but at Daimler-Benz, union officials actually interview candidates for top corporate executive jobs. Edzard Reuter, former chairman of Germany's largest corporation, explains what he believes are Germany's principal competitive advantages over American companies, including a unique system of power sharing that enables owners, managers, and labor to sit together in a process that would be revolutionary in America. (36 minutes)


#4556 Management - Keiretsu and the Friday Lunch (Run time 36 min.) DVD $89.95

Minoru Makihara, President, Mitsubishi Corp.Each Friday, executives, employees, shareholders, and strategic partners meet over lunch to map the long-term strategy for Mitsubishi. For Japan, competitiveness is the product of consensus. Minoru Makihara, whose selection as president of Mitsubishi in 1992 caused a stir in Tokyo because he had spent much of his career outside Japan (including earning an undergraduate degree at Harvard), has a unique vantage point from which to view the differences between Japanese and American management-and what the two can learn from one another. (36 minutes)


#4557 Management - Turning Around General Motors (Run time 30 min.) DVD $89.95

Harry J. Pearce, Executive Vice President and General Counsel, General Motors Corp.In a stunningly candid interview, Harry Pearce describes the mistakes that led to General Motors' huge loss of market share-the mismanagement of the board, the arrogance and isolation of top management-and shares GM's strategy for reforming the world's largest automaker and regaining world dominance in the automobile market. Back from the brink, here is how GM has made a new beginning with its customers and employees. (30 minutes)


#4558 Management - Steering Ford to Superior Quality (Run time 34 min.) DVD $89.95

Harold "Red" Poling, Former Chairman and CEO, Ford Motor CompanyUnder Red Poling's leadership, Ford was the first U.S. automaker to recognize and respond to Japan's invasion of the U.S. car market. "Quality Is Job One" became the rallying point around which managers, employees, suppliers, and dealers joined forces to build a better product, build it faster, and do it at a lower cost. Red Poling reveals the strategies he used to guarantee that quality became more than just a slogan at Ford. (34 minutes)


#4559 Management - A CEO Goes Back to the Classroom (Run time 34 min.) DVD $89.95

Robert W. Galvin, Chairman of the Executive Committee of the Board, MotorolaOne of the earliest advocates of continuing professional development and lifelong training, Motorola's Bob Galvin explains how he instituted one of the most extensive and successful corporate employee education programs anywhere in the world. That education program helped earn Motorola the Baldrige Award-the Oscar for quality performance in the industrial world-a goal within the reach of any company recognizing it must compete one-on-one to survive. (34 minutes)


#4560 Management - Taking Risks at Intel (Run time 32 min.) DVD $89.95

Andrew S. Grove, CEO, Intel Corp.Before "Intel Inside" became the sine qua non of PC manufacturing, Intel faced the prospect of being squeezed out of the microchip market by Japanese manufacturers who threatened to turn the chip into a commodity. Here, Andrew Grove explains how Intel shrugged off a business-as-usual mindset and began encouraging innovation and experimentation, enabling the company to climb back to the top of an industry where the core product is reinvented every six months. (32 minutes)


#4561 Management - Returning Strength to U.S. Steel (Run time 34 min.) DVD $89.95

Tom Usher, President, U.S. Steel Group, USX CorporationTen years ago, it took U.S. Steel 11 man-hours to ship a ton of steel. Today, the company makes and ships a ton in under three-and-a-half hours. Tom Usher recounts how one of America's great business failures turned around by forging a partnership with its employees, shedding an overseer mentality, and building a lean, teamwork-oriented company whose productivity now competes toe-to-toe with its Japanese and German competitors. (34 minutes)


#4939 Management - In Search of the American Character: Robert Bellah (Run time 30 min.) DVD $89.95

In researching his book, Habits of the Heart, Robert Bellah, the sociologist, and his colleagues listened to Americans talking about the habits of their hearts-about love and marriage, commitment and solitude, private happiness and public good. In this program with Bill Moyers, Bellah raises provocative questions about the very nature of American character. He talks about the relationships between religion, politics, and society, and asserts that technological advances must meet moral criteria in order for our society to create priorities for the common good. (30 minutes)


#4950 Management - Peter Drucker (Run time 30 min.) DVD $89.95

In a lifetime that spans nearly a century, Peter Drucker is one of America's foremost experts on the subject of change. Widely known as the father of modern management, he has advised governments and corporations throughout the world, written dozens of books that have been translated into numerous languages, and even penned a column for The Wall Street Journal. In this program with Bill Moyers, Drucker examines some of the stiff challenges facing America. (30 minutes)


#4953 Management - Ethics and Economics: Willard Gaylin (Run time 30 min.) DVD $89.95

Government agencies and professionals who deal with damage claims are literally trying to determine the dollars-and-cents worth of human life. How do we decide what is an efficient annual cost for a nursing home? Or the cost for a new liver? And who is going to pay? Dr. Willard Gaylin is a practicing psychiatrist and president of the Hastings Center, an institute devoted to studying the relationships between biology and ethics. In this program with Bill Moyers, Gaylin explores the growing conflict between the survival of communities and the survival of the individual. (30 minutes)


#4983 Management - Ethics in the Workplace: Joanne Ciulla (Run time 30 min.) DVD $89.95

A Senior Fellow at the Wharton School at the University of Pennsylvania, Joanne Ciulla teaches career-minded students to think critically about the role of ethics in management. She brings a background in philosophy to her classroom, where future CEOs study ethics and management in business. In this program with Bill Moyers, Ciulla discusses the role of ethics in the world of business and the meaning of work in our culture. Ciulla notes that people's lives are often dominated by their work, sacrificing their families in the process. "Is that the kind of sacrifice you want people to make?" she asks. (30 minutes)


#4991 Management - Thoughts on Capitalism: Louis Kelso (Run time 30 min.) DVD $89.95

The late Louis Kelso, co-author of The Capitalist Manifesto, wanted to make a capitalist out of every American. Early in his career, he developed the Employee Stock Ownership Plan (ESOP), which is based on the idea that every employee-not just corporate officers-should be an owner of stock, paid for out of the company's earnings. Endorsed by Congress in the 1970s, ESOPs have been put into effect by companies across America. Millions of people now belong to ESOPs, but the results have been mixed. Continuing to champion the worker-owner, Kelso headed a firm that advised companies on creating ESOPs for their employees. In this program with Bill Moyers, Kelso discusses his advocacy of a more democratic capitalism. (30 minutes)


#5143 Management - Andrew Carnegie: Maverick Millionaire (Run time 52 min.) DVD $89.95

Andrew Carnegie was once the richest man in the world. Carnegie made steel, steel made America, and Carnegie accumulated millions. Then, having succeeded in making more money than anyone else on earth, Carnegie determined to become the world's greatest benefactor by giving all his money away. There are few cities in the United States or the old British Empire that have not benefited from one of the thousands of libraries, swimming pools, and halls he funded. This program tells the story of the diminutive Scotsman who revolutionized steel making, terrified Wall Street, influenced presidents, endowed philanthropic foundations, smashed labor unions, and finally sold his businesses for 500 million dollars. (52 minutes)


#5655 Management - The Cost of Quality (Run time 12 min.) DVD $89.95

Told in the form of a fable, this animated program provides an effective and humorous way of communicating Total Quality Management philosophy. In the mythical province of Credo, the townspeople express concern over the decline of commerce and work together to identify the measurable costs of quality-prevention costs, appraisal costs, internal failure costs, and external failure costs. They establish work teams to solve the problem of lost revenue. Through this evaluation of how they run their businesses, the province of Credo regains its prominence and the townspeople gain an understanding of the importance of individual contribution. (12 minutes)


#7379 Management - The Rise and Rise of Bill Gates (Run time 40 min.) DVD $89.95

In 1992, the market value of Microsoft-the tiny startup founded by Harvard dropout Bill Gates-exceeded the value of General Motors. Since then, Gates, the high-tech wunderkind, has amassed a huge personal fortune and become one of America's most influential and controversial corporate players. This program examines Gates's forceful management style against the backdrop of allegations that Microsoft monopolized the personal computer market. In addition, a description of his aggressive merger tactics by a Novell executive offers an intriguing counterpoint. The program also examines the opening moves in the FTC's investigation of the software giant. A BBC Production. (40 minutes)


#7536 Management - A Report from the Harvard Business School: Manufacturing (Run time 26 min.) DVD $89.95

Professor H. Kent Bowen of Harvard Business School discusses the state of American manufacturing. With Ben Wattenberg as devil's advocate, Bowen presents economic arguments that counter the commonly held notion that American manufacturing has lost jobs to off-shore operations. Arguments include an increase in high-tech jobs due to computerization in many companies; the economic rebound of Chrysler, Motorola, Texas Instruments, and Intel; and the increase in corporations moving their manufacturing to the U.S. Bowen believes that outsourcing is a positive business strategy and calls for more creative use of the domestic workforce to reduce mass layoffs. (26 minutes)


#9132 Management - Warren Buffett: The Ultimate Entrepreneur (Run time 25 min.) DVD $89.95

Having sustained its annual growth for decades, Berkshire Hathaway is one of the most profitable companies in existence today. In this rare interview, ABC News anchor Ted Koppel and billionaire CEO Warren Buffett-second only to Bill Gates in personal wealth in the U.S.-discuss topics including how to target businesses for acquisition, the future of investment in a volatile stock market, why Berkshire Hathaway's stock has never split, and Buffett's ultimate entrepreneurial goal: to amass an immense endowment fund to benefit society. (25 minutes)


#9210 Management - Tom Peters: Radically Reengineering Business (Run time 59 min.) DVD $89.95

For Tom Peters, "change" is too tame of a word to describe his vision of what businesses should do to remain competitive in an age when uncertainty is the only certainty. In this dynamic seminar, the world-renowned consultant builds a strong case for implementing radically innovative management approaches. Case studies include four global businesses: ABB Asea Brown Boveri, which slashed staff to get closer to its customers; Oticon, which pioneered "spaghetti organization"; Imagination, which operates under the principle that nothing is impossible; and The Lane Group, which does business using open-book accounting. Peters also presents his "Tips to Building a Curious Corporation." Original BBC broadcast title: Crazy Ways for Crazy Days. (59 minutes)


#10445 Management - Cisco's John Chambers: The Best Boss in America (Run time 15 min.) DVD $89.95

He refuses to accept perks. He shares his company's vast wealth with his employees. He even hands out ice cream. Who is this man called "the high priest of good management"? In this program, ABC News anchor Diane Sawyer talks with John Chambers, president and CEO of Cisco Systems, about the dynamics of his lean and highly motivated "Team Cisco"-plus pivotal experiences that have shaped his unusual management style. Other discussion points include his vision of the next generation of Internet technology and his commitment to American schools. His key to success? "You treat people like you like to be treated yourself." (15 minutes)


#10861 Management - Building Tomorrow's Company: Leadership (Run time 31 min.) DVD $89.95

Already being adopted by many of the world's most successful companies, the inclusive approach to business thinking involves a broadening of vision that encompasses all of a company's stakeholders. This potent program, hosted by BBC News correspondent Paul Burden, uses the Hewlett-Packard success story to explore the leadership qualities required to position an enterprise for long-term competitiveness. The Marshall School of Business's Dr. Warren Bennis, Stanford University's Dr. Jerry Porras, and the entrepreneurial duo of Bill Hewlett and Dave Packard provide industry insights and penetrating analyses. (30 minutes)


#29093 Management - Dotcoms Gone Bust (Run time 23 min.) DVD $89.95

At the height of the dotcom mania, Silicon Alley ran with gold, the "new economy" ruled Wall Street, and business as usual was declared dead. A sequel to The Internet Money Machine, this cautionary program tracks the fortunes of TheGlobe.com and Pseudo.com after the bubble burst; bottom-feeder Overstock.com, which profited from the tech wreck; and DigitalCity.com, which sold out to AOL before the dotcom bomb. What prompted otherwise responsible investors and stock analysts to buy into the visions of the Internet dream merchants? "I think it was a mass delusion," says Deutschebank's Ed Yardeni. "It's the madness of crowds." (23 minutes)


#29848 Management - Harlequin Publishing (Run time 13 min.) DVD $89.95

In 100 markets and 24 languages, women buy Harlequin romances at the astounding rate of five per second. This program looks at Harlequin Publishing, the Canadian-based company that has done so well over the last 50 years at putting passion between the pages that they are now synonymous with the genre. Harlequin CEO Brian Hickey talks about the company's philosophy and standards. Margaret Moore, a highly successful author, and Sue Ann Kellman, a cultural commentator, discuss the continued appeal and formulaic structures of the genre. (13 minutes)


#32500 Management - Sumner Redstone: The Making of a Media Empire (Run time 22 min.) DVD $89.95

What do CBS, MTV, VH1, Paramount, Blockbuster, and Nickelodeon all have in common? Sumner Redstone, chairman of parent-company Viacom. A no-nonsense deal-maker with an unquenchable will to survive, Redstone is a man on the move-and at 79 years of age, he is also a man in a hurry. In this ABC News program, Sumner Redstone talks about events that have shaped his life and career, his efforts to establish Viacom in the Chinese market, and a headline-making deal he chose to leave on the table: a merger with AOL. With the clock steadily ticking, the Boston billionaire continues to do what he does best, with no signs of slowing down. (21 minutes)


#33321 Management - Emperors of Avarice: CEOs and Corporate Greed (Run time 24 min.) DVD $89.95

Before the tech bubble burst, Wall Street was a carnival of cupidity: analysts were players, auditors were consultants, and CEOs were worshipped like secular gods. This program-a scathing yet highly instructive examination of American capitalism during the era of the IPO-analyzes the factors that contributed to the Enron, Tyco, WorldCom, ImClone, and Arthur Andersen scandals. Stock options, conflicts of interest, and political interference are three factors cited by former SEC chairman Arthur Levitt, CNBC's Jim Cramer, and Howard Schilit, of the Center for Financial Research and Analysis. Efforts to reemphasize ethics at business schools are addressed by Wharton's Michael Useem. (25 minutes)


#33715 Management - Ryanair: Revolutionizing the Airline Industry (Run time 30 min.) DVD $89.95

In a time of continual crisis for the airline industry, this program is a case study of a carrier that has shown a remarkable ability to rake in the cash: Ryanair. CEO Michael O'Leary, inspired by Southwest Airlines, cites cost-cutting-dirt-cheap fares, low-budget advertising, direct booking, short turnaround times, and flights only to secondary airports, plus an incredibly deep discount from supplier Boeing-and ancillary revenues as key factors in Ryanair's success. But is it all upside? The program also considers the legality of discounted landing charges from which O'Leary's company benefits and questions its caveat emptor approach to customer service. Original BBCW broadcast title: Ryanair's Cut-Price Route to Riches. (30 minutes)


#33754 Management - Arsenic and Old Lace: A Study in Turnaround Management (Run time 40 min.) DVD $89.95

Sometimes transforming a failing enterprise takes the surgeon's knife. Renowned business consultant Gerry Robinson prefers the axe. In this behind-the-scenes case study, Robinson applies his business acumen to The Vernon Road Bleaching and Dyeing Company, a British lace dyeing operation bought in bankruptcy by the father/son team of Henry and Richard Chaplin. Taking Richard to task for, among other things, disastrous inconsistency in decision-making and poor communication with employees, Robinson suggests re-motivating workers by building bridges of trust and respect-and, failing that, by the exit of the boss himself. Original BBCW broadcast title: Arsenic and Old Lace. (40 minutes)


#36450 Management - Bottled Up: Repackaging the Brand (Run time 25 min.) DVD $89.95

The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a harrowing test period, eventually commissions a line of squeeze-bottles from a large German manufacturer. Meanwhile, the marketing director and a graphic designer work out a new concept for the bottle's label. (25 minutes)


#36451 Management - Maxed Messages: Launching a New Ad Campaign (Run time 25 min.) DVD $89.95

The popular bread-spread Marmite is headed for store shelves in a new squeezable bottle-and now the public must be alerted and mobilized. This program examines the formation of the advertising campaign that will launch the product. Going inside creative meetings and consumer testing sessions, the program follows the evolution of TV ad messages from storyboarded pitches to the final chosen concept. Attempts in both TV and print highlight the challenge of appearing edgy and trustworthy at the same time. Problems increase when a favored print-ad approach doesn't jibe with the realities of the product-until the product is modified to match the ads. (25 minutes)


#2000 Small Business Management - Small Business: Triumph or Tragedy (Run time 25 min.) DVD $89.95

A compelling documentary that shows why small and medium-size businesses so often fail despite the dedication, perseverance, and hard work of their owners-businesses that appear to fill a need or a market niche, that offer a marketable service or product. There is more to building a successful business than building a better mousetrap, and narrator David Susskind explains what it takes. (25 minutes)


#2002 Small Business Management - Management (Run time 23 min.) DVD $89.95

Management is the first and foremost element in business success, and inadequate or improper management the primary cause of business failure. In this program, Jim Sanders, administrator of the United States Small Business Administration, provides cogent insights into the many aspects of management which the small-business owner must address in order to survive and prosper: strategic planning; writing the business plan; hiring, training, and supervising employees; knowing what and when to delegate; line and staff; financial guidelines for borrowing and/or using your own capital; identifying problems and seeking solutions; management by objectives versus management by crisis-and how the small business can avoid many crises by more carefully planning its objectives. (23 minutes)


#2003 Small Business Management - Planning (Run time 25 min.) DVD $89.95

Planning is the difference between wishing and organizing for achievement. In this program, Susan Garber, state director of the Pennsylvania Small Business Development Center at the Wharton School, addresses the issues and techniques of planning, and the critical need for long-range planning. She covers the need to define the nature of the company and its activity, setting goals and determining how to attain them, analyzing markets and sources of financing, and setting a timetable. She distinguishes between short-range and long-range forecasting, explains how-although one never knows what will happen-educated projections can and must be made, and describes how a business plan is to be formulated and used. Most businesses that fail, she points out, fail not from a lack of financial resources but from failure to manage the resources they have-from lack of adequate planning. (25 minutes)


#2004 Small Business Management - Marketing (Run time 27 min.) DVD $89.95

Former Dallas Cowboy Roger Staubach, now a successful real estate developer, explains why quarterbacking a football team is like managing a business. The program takes a comprehensive look at marketing strategies: drawing up a marketing plan; setting believable, achievable goals based on realistically-projected revenues; pricing in relation to competition, costs, and demand; analyzing the flow of goods from a business to its customers; forecasting sales and budget. Other aspects of marketing covered are: research into the market and the products and services it wants, the nature of competition, the considerations in pricing; using and measuring the effectiveness of advertising and public relations; and the importance of good service to the customer. (27 minutes)


#2005 Small Business Management - Sales (Run time 30 min.) DVD $89.95

Sales are the lifeblood of a company, and increasing sales-at a profitable margin!-the first element in business success. In this program, Ralph Nichols, owner of the most successful franchise of the Dale Carnegie Course, discusses the elements of successful salesmanship: the characteristics of the good salesperson, developing people skills and social compatibility, the importance of keeping good records and understanding the product or service to be sold, researching the competition, understanding the customer, measuring success, establishing compensation packages that motivate sales, creating a sales presentation, and more. (30 minutes)


#2006 Small Business Management - Accounting (Run time 30 min.) DVD $89.95

Except for accountants, everyone's least favorite subject. Nevertheless, accounting is a critical element in the success of a small business, and leaving the details to an outside accountant without understanding what accounting means is a prescription for disaster. John Thompson, chairman of KMG Main Hurdman, explains what the entrepreneur must learn about accounting: the sources of cash flow, the nature and control of expenditures, monitoring collections, creating and maintaining adequate and accurate records, cash versus accrual basis, husbanding cash, and reviewing and understanding financial statements. (30 minutes)


#2007 Small Business Management - Taxes (Run time 27 min.) DVD $89.95

It's not what you make but what you keep that counts, goes the saying. In this program, Donald C. Alexander, former Commissioner and Director of the IRS, explains some of the basics that small-business owners need to know about taxes: the tax differences between working for someone else's business and working for yourself; types of business organizations and their tax consequences; the nature and types of allowable business deductions; deducting for use of your home for business purposes; keeping accurate records and retaining them for the requisite length of time; red-flagging your return for audit; tax shelters; 401k; evaluating inventory; carry-forwards and carry-backs; tax avoidance and tax evasion; dealing with a tax audit; how the IRS works-including the critical information that, while in court a person is presumed innocent until proven guilty, in a tax audit a person or company is presumed guilty until proven innocent. (27 minutes)


#2008 Small Business Management - Finance (Run time 29 min.) DVD $89.95

"To know how healthy your business is you must understand the relationships between its assets, its liabilities, and its income... The time to develop a banking relationship is before you need a loan... If managing your business is a headache, it may be that your receivables aren't being managed properly; if you're on top of the receivables and you still have a headache, check your inventory management... Leverage is the heart and soul of business management; too much is deadly, too little, wasteful." These are some of the dynamic maxims offered in this program by Paul C. Clendenning, a widely known and respected banker, who also explains the meaning of finance and liquidity to small business, how to choose a bank, and the nature and purpose of credit and loans. (29 minutes)


#2009 Small Business Management - Personnel (Run time 31 min.) DVD $89.95

Employees are among a company's most valuable assets. In this program, Mitchell Fromstein, president of Manpower, Inc., addresses the issues of finding, training, motivating, compensating, and retaining good employees: how to conduct an interview and what to look for; what the resume can tell; where to find the right person for a job; legal pitfalls to avoid; the importance of human relations; dealing with problem employees; how and when to fire someone; the importance of training; and compensation standards. (31 minutes)


#37286 Small Business Management - I-magine iPod Accessories: Jumping from Startup to Market Leader (Run time 25 min.) DVD $89.95

Andrew Selby and Ali Farzad couldn't find a place to buy cool iPod gear, so they started their own online business selling it-and profits are rising. Now they see an opportunity to expand into the Internet telephony market with phones and accessories, but exploiting it would mean embracing risk, enlarging their operation, and working harder than ever before. In this program, mentor John Boyle opens Andrew and Ali's eyes to the untapped potential of i-magine and motivates them to leap into VoIP and position themselves as a market leader. After a slow start, Andrew and Ali successfully take action, but the shift from cruising to climbing is not an easy one. (24 minutes)


#27426 Business Ethics - Business Ethics (Run time 19 min.) DVD $99.95

Most people have an easier time making ethical decisions when they have been given the opportunity to think through various ethical dilemmas and discuss them with their peers. Help your students bring their own values into focus by sharing this collection of scenarios that challenge ethical decision-making. Students become aware of ethical dilemmas they may encounter in the workplace and will become better prepared to respond. (19 min.) A Meridian Production.


#24675 Management - All for One: Team Building in Action (Run time 27 min.) DVD $99.95

This helpful video will be beneficial for anyone working with teams, either new or existing. The staff at Hafner, Inc., is about to experience a major change. The president and manager of operations decide that a team needs to be put in place to help facilitate the expected changes. Sid, plant manager at Hafner, reluctantly goes along with the plan, learning the basics of team building as he goes. The team-building process at Hafner brings together a wide variety of employees, eventually leading to an excellent plan for communicating their change situation. A Meridian Production.One 20-minute video.


#25084 Management - Conducting a Productive Meeting (Run time 13 min.) DVD $99.95

In most business settings, meetings are an important fact of life and a useful means for sharing information, problem solving, and brainstorming. This program provides clear instructions for conducting organized, productive meetings rather than pointless, purposeless gatherings. A Meridian Production. One 13-minute video.


#31279 Business Ethics - The Nature of Business: Partnering with the Environment (Run time 28 min.) DVD $129.95

As corporations continue to think globally, the rapidly deteriorating state of the environment is demanding that they act locally-now. This program brings together the president of the World Bank and visionary corporate leaders to map out a plan for a sustainable future that everyone can live with. British Petroleum, an industry giant committed to reducing greenhouse gases; the Otto Group, a German conglomerate that factors environmental protection and social responsibility into all processes and decisions; and Interface, an American commercial interior furnishings company dedicated to sustainable development and fighting waste, are featured. (28 minutes)


#31489 Business Ethics - Ethics in Corporate America: A Crisis of Credibility (Run time 36 min.) DVD $129.95

This NewsHour program scrutinizes the state of business ethics in an America riddled with financial fraud. In segment one, correspondent Paul Solman and Columbia Business School's Barbara Toffler cite Arthur Andersen and Stew Leonard, Sr., as examples of ethics gone awry. Segment two gathers the opinions of veteran business journalists Adam Smith, Carol Loomis, Allan Sloan, Jim Grant, and Andrew Tobias on the practices of Enron, Tyco, Morgan Stanley, and Merrill Lynch. And, after summarizing the evolution of compensation models in the stock analysis industry, segment three examines the conflicts of interest that have led investment stock analysts astray. (36 minutes)


#33753 Business Ethics - Corporate Social Responsibility: From Principles to Profit (Run time 51 min.) DVD $129.95

Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees, and the community. Companies such as Shell, DHL, Nike, and GlaxoSmithKline-placed on the hot seat by Greenpeace, the World Wildlife Fund, Oxfam, and other watchdog groups-explain how they dealt with environmental impact management, ethical supply chain management, equitable treatment of employees, proactive addressing of consumer disgruntlement, and accurate assessment of shareholder sentiment. A BBCW Production. (51 minutes)


#7819 Labor Management - Labor's Comeback: Labor's Man on the Board (Run time 30 min.) DVD $129.95

Duane Woerth, Director of Northwest Airlines, is different from most American corporate board directors. He's a labor leader, representing employees who own 30 percent of Northwest. What gave Duane Woerth a role in setting corporate policy was the airline's brush with bankruptcy in 1993. Woerth, a Northwest pilot for 15 years, joined with the leaders of other unions to offer the company $900 million in wage and work rule concessions-concessions that not only saved Northwest, but forced its corporate culture to change. Today, Northwest unions have three seats on the board, and influence decision-making from the boardroom to the shop floor. Collaboration between labor leaders such as Duane Woerth and CEO John Dasburg has helped to power Northwest's economic comeback, as the two sides work together to find new efficiencies and create skilled new union jobs. (30 minutes)


#7820 Labor Management - Labor's Comeback: Canadians Invest in Jobs for the Future (Run time 30 min.) DVD $129.95

Clement Godbout is President of the Quebec Federation of Labor and Chairman of its Solidarity Fund. From its humble beginning 15 years ago, the Solidarity Fund has become the second-largest source of venture capital in Canada, pooling more than $2 billion in workers' pensions. In the beginning, businesspeople were wary. Only two or three dared apply for Solidarity Fund money in the first few years. Today, Solidarity is swamped with hundreds of applications, and has become a 2-billion-dollar retirement fund with a tax break. Also, it has recently earned its 330,000 subscribers an average of 10 percent a year. American labor leaders are looking to Godbout's Solidarity Fund as a model. (30 minutes)


#7821 Labor Management - Labor's Comeback: In-sourcing Work at Northwest Airlines (Run time 30 min.) DVD $129.95

This program includes conversations with airline machinist Marv Sandrin, and Northwest Vice President, Richard Anderson. Sandrin is former president of District Lodge 143 of the Machinists' Union. He was employed at Northwest Airlines before the ESOP (Employee Stock Ownership Plan) gave him and his union an ownership stake in the company. Under that ESOP, unions gave up $900 million in wage and work rule concessions, and the owners gave labor three seats on the corporate board and 30 percent ownership of the company. The deal made Northwest Airlines' ESOP one of the biggest in the U.S. Sandrin has also participated in one of the most important experiments at Northwest: the creation of a union-management committee which gives workers a chance to bid on jobs that would otherwise be outsourced. (30 minutes)


#7822 Labor Management - Labor's Comeback: Pensions and Jobs (Run time 30 min.) DVD $129.95

Up to now, labor has turned over its pension funds to Wall Street money managers, with little concern for the impact its investments had on workers. But with membership down and jobs sliced away by foreign competition and corporate downsizing, some U.S. labor leaders see important new leverage in using pension funds to create union jobs. For instance, union pension funds were a critical part of a $280-million deal at the Newport News Shipyard where the money is being used to build a line of double-hulled oil tankers-a project that has saved 2,000 jobs. This AFL-CIO project and others like it have sparked unions and pointed the way toward new strategies to rejuvenate the movement and find creative ways to invest pension money. Labor leaders John Sweeney, Rich Trumka, and Leo Gerard comment. (30 minutes)


#6195 Management - The Auto Industry (Run time 37 min.) DVD $129.95

One of the first industries to globalize, the automotive business provides a blueprint for other industries. Already highly competitive, car manufacturers who are not lean and at the cutting edge of cross-border integration face ruin. They also have huge opportunities because emerging nations hunger for more cars. As the trend of global production by fewer manufacturers accelerates, what factors decide which companies will succeed? We learn from senior executives at Ford, Volkswagen, Peugeot, Lotus and Renault, and DRI, among others. (37 minutes)


#6197 Management - The Retailing Industry (Run time 39 min.) DVD $129.95

Retailing is no longer a supply-based industry, it is now consumer-led the world over, and this trend will intensify. What store format is likely to succeed in the future? How will supply and distribution systems provide a competitive edge? In developed countries, saturated markets and low population growth mean that the successful retailer will have to expand into growth markets, but how, and where are the emerging markets? Leading retailers from around the world discuss consumer trends, merchandising, marketing, new technologies, and strategies for growth. (39 minutes)


#6198 Management - Finance (Run time 37 min.) DVD $129.95

Today, billions of dollars move instantly between international markets via electronic trading. Finance is one of the world's biggest international industries, and the pace of its globalization is accelerating. Is true globalization the likely outcome, bringing with it the emergence of a few financial superpowers? Meeting the needs of the consumer is paramount-they will demand convenience and will bank and trade electronically. How will financial institutions cope with less cash and more electronic interfacing? The financial editor of The Economist, and executives from Deutsche Bank, Citibank, Banque de France, the Chase Manhattan Bank, and UBS Hong Kong address these challenges. (37 minutes)


#6199 Management - The Food Industry (Run time 39 min.) DVD $129.95

The food industry has rapidly developed cross-border trade to meet the accelerating internationalism of consumer tastes. Some brands are promoted globally. But differences in religion, culture, and taste make food one of the toughest products to sell internationally. The consumer, as always, is the key. Consumers will expect more varied, pre-prepared, and time-saving food, and producers will have to find ways of meeting the demands of not only the sophisticated consumer but also the growing population of the underdeveloped countries. Experts from around the world address consumer trends, manufacturing, retailing, farming, global change, and the importance of emerging markets. (39 minutes)


#6200 Management - Health and Pharmaceuticals (Run time 35 min.) DVD $129.95

A worldwide increase in longevity has brought a focus on making that longer life a healthier one. The greater focus on health, and the considerably higher cost of caring for the elderly, will create a need for a more effective health-care delivery system. Experts from Kaiser Permanente, U.S. Healthcare, Genzyme, and Boehringer Ingelheim, among others, provide insight on these challenges and likely new directions for health-care systems and pharmaceutical companies. What will the changes be as the effects of the new technologies and drugs, ever-increasing patient demands, and cost constraints intensify? (35 minutes)


#6201 Management - Biotechnology (Run time 47 min.) DVD $129.95

Since scientists first began to cut and splice DNA in 1973, biotechnology has produced everything from super rice to super drugs. Considering a burgeoning global population, and increasing demands for new, more effective drugs, biotechnology may be, as host Fred Dorey asserts, "the only answer we've got." In this program, a group of experts, including Uwe Reinhardt of Princeton University and Professor Jurgen Drews, President of International Research and Development for Hoffmann La Roche, Inc., discuss how biotechnology will meet the challenges of the 21st century. Other experts discuss public concern and the need for debate and consensus; financial and research and development issues; patent protection; world markets; and biotechnology's benefits for humankind. (47 minutes)


#6289 Management - The Downside of Downsizing (Run time 26 min.) DVD $129.95

"Downsizing" has become a corporate buzzword over the past decade, as companies have attempted to reinvent themselves as leaner and meaner corporate entities. This program looks at the phenomenon and its often debilitating social and economic effects. Victims and survivors of the downsizing ax describe its effects on the individual and on office morale. The program examines the fact that most downsizings have failed to produce the promised improvements to company performance, and talks with the CEO of a company whose downsizing did improve results. (26 minutes)


#7237 Management - Jamming (Run time 41 min.) DVD $129.95

Based on John Kao's best-selling book, Jamming: The Art and Discipline of Business Creativity, this program explores the reality that creativity can be cultivated within organizations through innovative thinking. The point is clearly made that much of what passes for business on a daily basis can be compared to "reading the sheet music"-sticking to the plan. Now, watch the creative process unfold in case studies featuring small entrepreneurial firms. What Kao proposes is flexible improvisation, which eventually leads to the kind of creative thinking that helps companies survive in today's fiercely competitive business environment. (41 minutes)About John KaoJohn Kao is academic director of the Managing Innovation executive program at Stanford. He is a former professor at Harvard Business School, where he taught MBA and Advanced Management courses and served as Program Chair for the Enhancing Corporate Creativity Program. Kao has founded several companies: Genzyme Tissue Repair, involved in advanced tissue engineering; Variagenics, a cancer diagnostics and therapeutics firm; and a film production company, Pacific Artists.


#7382 Management - Jack Welch and GE (Run time 40 min.) DVD $129.95

Jack Welch, the high-powered boss of General Electric, has guided the company through significant changes in the years he's been at the helm. But Welch has come under severe criticism for his draconian reorganizations, from employees who have lost jobs as a result of downsizing to stockholders worried about the company's future. In this program, Welch defends his business decisions, including his controversial purchase of NBC Broadcasting in the 1980s. Fellow executives and employees discuss the benefits and drawbacks of Welch's policies. A union leader paints his own portrait of Welch as "one of the greatest monopoly players on the corporate scene." Original BBC broadcast title: The House That Jack Built. (40 minutes)


#7383 Management - W. Edwards Deming: Prophet Unheard (Run time 30 min.) DVD $129.95

W. Edwards Deming introduced the concept of quality control to Japanese manufacturing after World War II. As history testifies, it turned that nation into an international manufacturing giant. In rare archival footage, Deming himself profiles his 14-point management philosophy. We learn why American businesses chose to ignore it after the war, and how modern U.S. companies are using the concepts to improve quality and increase profits. In the first case study, Ford Motor Company implements Deming's management ideas in order to better compete with foreign car manufacturers. A second case study documents how Florida Power and Light wins the coveted Japan-sponsored Deming Prize for quality control after instituting his management practices. A BBC Production. (30 minutes)


#7824 Management - City of the Future-San Diego Economic Strategist, Neil Whitely-Ross (Run time 27 min.) DVD $129.95

As in most of America, an economic earthquake shook southern California in the early 1990s. It was San Diego's worst economic slump since the Great Depression. The aerospace industry, anchor of the local economy, was left in ruins. In the aftermath, business and civic leaders sought to reinvent San Diego-a microcosm of America. They envisaged a city of the future: a high-tech center for software development, biomedical research, and wireless communications that would drive San Diego's economic growth into the next century. Neil Whitely-Ross, Vice President of the San Diego Economic Development Corporation, is a leading strategist and pitchman for the city. Whitely-Ross's mission is to attract high-end jobs to San Diego by aggressively selling the advantages of cheap labor in Mexico to companies all across America, and to their global competitors. (27 minutes)


#7825 Management - High-Tech: Promise and Perils-Qualcomm Inc. (Run time 30 min.) DVD $129.95

Irwin Jacobs, an engineer by training and an industry pioneer, has been a prime catalyst for San Diego's telecommunications industry. Jacobs is a co-founder of Qualcomm, a spectacular high-tech success story, making a name by developing innovative digital and wireless technologies. In ten short years, Qualcomm burst from a 25-million-dollar start-up company to a 2-billion-dollar corporation with global ambitions. Jacobs has lived the promise and the perils of the fiercely competitive and fast-paced world of high-tech industry, where product cycles are short, competition is global, and what's hot today can be obsolete tomorrow. (30 minutes)


#7826 Management - Balancing Competing Pressures-Chase Manhattan Corporation (Run time 30 min.) DVD $129.95

August 28, 1995. In a year of record bank mergers, Chase Manhattan Bank's CEO Thomas Labrecque and Chemical Bank's CEO Walter Shipley sign off on the granddaddy of them all. Their partnership, which created the country's largest bank, was cheered by the financial world and made the new Chase a more potent global player. For Labrecque, a 33-year veteran of the legendary Chase, the merger was a strategic success. But at the same time, it meant major internal changes all through the ranks: the loss of 12,000 positions and a shifting of roles even at the top. Labrecque, who had served as Chase's CEO since 1990, stepped down for Shipley. Today, Labrecque helps lead the new Chase as its president and chief operating officer. (30 minutes)


#7827 Management - Management Combines Forces with Unions-Northwest Airlines (Run time 30 min.) DVD $129.95

In 1993, as CEO of Northwest Airlines, John Dasburg headed a company on the verge of bankruptcy. Dasburg pulled back from the brink by striking a dramatic agreement with Northwest's union. The union gave up 900 million dollars in wage and work rule concessions, and the owners gave labor three seats on the corporate board and 30 percent ownership of the company. The deal gave Northwest Airlines one of the United States' biggest ESOPs-Employee Stock Ownership Plans. CEO Dasburg believes that Northwest's new relationship with its union gives it a competitive advantage. In the 1980s, Northwest labor relations were so bad that some people nicknamed the company "Cobra Airlines"-they'd strike at anything. Today, Northwest has made a stunning economic comeback, one that Dasburg attributes largely to good labor/management relations. Dasburg likes labor's presence on his board, and voluntarily extended their participation for another ten years. (30 minutes)


#7828 Management - Cutting to the Core-Albert J. Dunlap (Run time 30 min.) DVD $129.95

On Wall Street, no one has earned a bigger reputation for cutting companies down to size than corporate turn-around artist Albert J. Dunlap. As head of Scott Paper and, more recently, as CEO of Sunbeam, Dunlap carried out his time-tested formula as spelled out in his bluntly titled book Mean Business: boost the bottom line with swift, deep layoffs; sell off divisions; and move production to lower-wage states or abroad. Filmed at the height of Dunlap's power, this program spotlights the practices that once served "Chainsaw Al" so well-and that have since fallen into such disfavor. (30 minutes)


#7829 Management - Betting on the Workers-Harman International (Run time 30 min.) DVD $129.95

Sidney Harman is the chairman of Harman International, maker of high-tech, high-quality audio systems with 1.4 billion dollars in annual sales. For the 90s, Harman is a maverick CEO, who promotes long-term connections with his employees, rails against temps and layoffs, and has just built his newest plant in the U.S., and not in a low-wage area overseas. Harman International's track record is a testament to his success. The company's JBL and Infinity Audio Systems are world-class, and world-known. To keep workers a top priority of his managers, Harman insists that all executives spend time working on the production line every month. Harman also keeps regular employees on the payroll, even when they're not strictly needed for production, in a program he calls OLE (Off Line Enterprises). In OLE, regular workers are assigned to jobs that normally would be outsourced. (30 minutes)


#7830 Management - Forcing the Hand of CEOs-Mutual Fund Manager, Michael Price (Run time 29 min.) DVD $129.95

The mutual fund industry has been skyrocketing and money managers like Franklin Mutual Series Fund President, Michael Price, are working with record sums of investment capital. All this money, combined with greater aggressiveness, has helped establish a new breed of money managers-Michael Price foremost among them-as the terrors of corporate boardrooms. Today Price controls over 25 billion dollars. His strategy? Use his investors' money to buy a huge stake in an underperforming company and push management to step up performance in a hurry. His goal? Make the stock price soar. (29 minutes)


#7831 Management - Restoring Quality-Hathaway Shirts (Run time 30 min.) DVD $129.95

Don Sappington, former CEO of Maine's Bass Shoe Company, was handpicked to run the Hathaway Shirt Company after its Park Avenue owner, Linda Wachner, CEO of Warnaco, decided to close the plant. After workers protested the shutdown, former Maine Governor Jock McKernon put together a group of investors to buy Hathaway from Wachner, and then hired Sappington as CEO. Hathaway was a Maine tradition. The factory had operated in Waterville for 160 years. But with low-cost foreign imports hurting the domestic garment industry in the 1990s, Linda Wachner turned to cutting costs sharply, which also hurt shirt quality. When Wachner's strategy failed, she decided to abandon the plant. But the people of Maine rallied to save this proud Maine institution, raising the investment money and the backing of federal, state, and local governments. Sappington decided to restore traditional Hathaway quality, convinced that appealing to the high end of the market would make Hathaway profitable again. (30 minutes)


#7832 Management - Looking Long-Term-Lucent Technologies (Run time 30 min.) DVD $129.95

Among corporate leaders in America today, one executive stands out as an assertive, articulate advocate for long-term corporate thinking-Henry Schacht. As long-time head of Cummins Engine, Schacht resisted Wall Street's pressures for fast results, focusing instead on the long term. Schacht retired in 1995, then reemerged to help launch AT&T spinoff Lucent Technologies as its CEO and Chairman. (30 minutes)


#9249 Management - The Deep Dive: One Company's Secret Weapon for Innovation (Run time 22 min.) DVD $129.95

Numbering Nike, Apple, and Procter & Gamble among its many big-name clients, it looks as if IDEO, one of the most influential product development firms in the world, is on to something. In this program, ABC News anchor Ted Koppel and correspondent Jack Smith visit IDEO to see the company demonstrate its highly effective form of brainstorming called the "deep dive." An enemy of planning done by a lone genius behind closed doors, this company uses its deep dive technique-a form of focused chaos-to creatively redesign a shopping cart through what it refers to as a process of enlightened trial and error. (22 minutes)


#10803 Management - Achieving Competitive Advantage: Managing for Organizational Effectiveness (Run time 53 min.) DVD $129.95

"Houston, we have a problem." When Mission Control received a distress call from Apollo 13, the ground team had to entirely rethink its management structure-immediately-in order to save the astronauts' lives. In this program, Michael Useem, a professor of management and sociology at Wharton and an expert on organizational design, provides key insights into the determinants of organizational success. Case studies including NASA, Sport Obermeyer, and Southwest Airlines focus on the make-or-break issues of decision-making, organizational design, alignment of incentives, and organizational leadership. (50 minutes)


#10804 Management - Creating Customer Value: The Essentials of Marketing (Run time 47 min.) DVD $129.95

How does a company successfully challenge an industry leader for market share, turn around a negative public perception, or secure a niche in a crowded and competitive marketplace? In this program, Barbara Kahn, a professor of marketing at Wharton and an authority on consumer behavior, analyzes the marketing plans of Visa International, the Bank of Boston, and RYK with their senior executives while identifying the principles behind building a marketing plan and developing an effective marketing strategy. Market segmentation, the product lifecycle, the Four P's, and other pertinent topics are addressed. (46 minutes)


#10805 Management - Achieving Competitive Advantage: Neutralizing Competition (Run time 53 min.) DVD $129.95

Globalization, shorter production cycles, and increasingly demanding shareholders mean that companies must be nimble if they are to get ahead. In this program, Harbir Singh, a Wharton management professor and an expert on strategic alliances and on mergers and acquisitions, describes core concepts in building a coherent strategy of competitive advantage-and examines what it takes to hold on to it in a business environment that is less predictable and more competitive than ever. In addition, senior executives from Ford, Fuji-Xerox, and other companies discuss how they have adjusted to the demands of today's business world. (53 minutes)


#10806 Management - Finance and Accounting for the Non-Financial Manager (Run time 64 min.) DVD $129.95

Owner's equity, net present value, debt-to-equity ratios, valuation-what does it all mean? In this program, Wharton faculty members Dr. Peter Knutson, an authority on the development of global accounting standards, and Zehavit Joseph, a specialist in mergers and acquisitions and in strategic financial management, present the essentials of finance and accounting while explaining how they apply to both large and small companies. An ideal bridge for the non-financial manager, this video promotes a better rapport with financial professionals, a deeper understanding of financial statements, and enhanced project management skills. (64 minutes)


#11977 Management - America Today: Looking for the Union Label (Run time 30 min.) DVD $129.95

Union membership continues to lag and even the term "collective bargaining" carries a decidedly un-American connotation. Why have labor unions lost much of the influence they once exerted on the U.S. economy? In this program, a variety of labor leaders and social and political activists examines the dynamic shift in labor-management relations over the past four decades that has changed the face of the American workplace. Among those interviewed are Ralph Nader, George Washington University professor of law Charles Craver, Detroit AFL-CIO president Donald Boggs, and Teamsters leaders and organizers. (29 minutes)


#11978 Management - America Today: Kid CEO.Com (Run time 30 min.) DVD $129.95

Napster and Goosehead.com exemplify how technology and the Internet have given rise to a wave of businesses with extremely young leaders. This program looks at the emergence of a new breed of entrepreneurs and their impact on the American work environment. It addresses such questions as whether these young people are prepared for the responsibilities of running a company and if their ideals about commerce and social commitment conflict with an older generation's. Among those interviewed are Melissa Scanyers, founder of Activity.com; Brad Ogden, president of Virtual Web Pages; Misty Elliott, executive vice president of Youngbiz; and Jayson Meyer, CEO of Meyer Technologies. (29 minutes)


#30190 Management - Building a Corporate Vision: Buy-In and Brand Identity (Run time 28 min.) DVD $129.95

This program illustrates two of many hurdles that partners-to-be must clear in an attempt to bring about a successful merger: buy-in and brand identity. Meetings with the equity holders to outline the business plan, Andersen consultants to value the participating companies and establish proportions of ownership, and millionaire advertising genius Siimon Reynolds to brainstorm a company name and motto are featured. With high hopes, the equity holders begin their race to go public, never suspecting that in less than a year they would be out of luck and out of business. (28 minutes)


#30191 Management - Danger Behind Closed Doors: Hidden Agendas and Power Plays (Run time 28 min.) DVD $129.95

This ongoing case study dramatically exposes two deal-breaking pitfalls that can easily derail a merger: hidden agendas and power plays. Using his valuation as leverage, one equity holder tries to sell his store to an outside investor before his potential partners find out he has $3 million in undisclosed business debt, while another uses his insensitive take-charge personality to dominate the process and become interim CEO-until he takes his company off the table when it becomes apparent he cannot compel the others to yield him the controlling interest. (28 minutes)


#30192 Management - Merging and What Follows: Contracts and Integration (Run time 28 min.) DVD $129.95

This continuing case study captures the tense experience of hammering out a merger contract and addresses the strenuous challenges of uniting separate companies into one. Still recovering from previous partners' Machiavellian maneuverings and coping with severe network integration woes and a sudden economic downturn, the directors of Buzzle struggle to eke out a profit with their 32 stores. Committed at last, everyone pulls together by hiring an outside CEO, building consumer awareness, searching for big-money contracts, and even taking salary cuts-but will it be enough to attract investors to make the sinking company float? (28 minutes)


#30193 Management - When a Merger Fails: Demerging and Receivership (Run time min.) DVD $129.95

This program, the final act in the Buzzle drama, details the gritty realities of demerging and receivership. Out of cash, credit, and time, the principals scramble to save their original businesses by demerging. But Apple, standing to lose millions and finally out of patience, pushes them into receivership. Employee reactions ranging from frustration to fatalism starkly illustrate the trickle-down effect of board member decisions as the highly vulnerable former directors go through settlement proceedings that leave them poorer but wiser. Today, Buzzle has a new value: for entrepreneurs and students of business, it is a highly instructive example of what not to do and when not to do it. (28 minutes)


#10121 Small Business Management - Cutting Their Own Cloth: Entrepreneurial Clothing Designers (Run time 22 min.) DVD $129.95

Savage Sisters is an up-and-coming label in trendy fashion sportswear. But as the demand for this brand grows, are partners Lou and Sophie McDermott ready to take their business to the next level? This concise program examines the process of starting a business on a shoestring budget in a highly competitive industry. Speaking candidly, the McDermott sisters discuss start-up hurdles such as financing and market/product research; setting goals and sharing responsibilities; determining pricing and profit margins; dealing with logistics; maintaining cash flow; developing a marketing plan; and finding good business advice. (22 minutes)


#39459 Management - The Pitchman, the People Person, and the Pretender: CEO Case Studies (Run time min.) DVD $149.85

Students of management and marketing will find an excellent resource in this three-part ABC News series, which focuses on a trio of high-profile corporate leaders. Embracing either the venerable traditions of American business or the questionable tactics of its fringes, each entrepreneur reveals key strategies, beliefs, and personality traits in a revealing interview. Concise program lengths mean that each episode is a convenient discussion launcher. 3-part series, 12-14 minutes each.


#30660 Business Ethics - The Bottom Line: Privatizing the World (Run time 54 min.) DVD $149.95

Some call it a winner-take-all opportunity. Others call it the exploitation of scarcity in its most extreme form. This program challenges big business's alarming rush to commodify the world's common resources-things as basic to life as drinkable water and human genes. Proponents of the common good square off against promoters of "business as usual," speaking out on controversial issues including exporting water from Canada, creating hybrid crop seeds and imposing their use on farmers, patenting the BRCA1 gene sequence, fighting against the free dispensing of generic versions of patented HIV medications, and drafting international trade agreements that create negative precedents that override existing environmental laws. (53 minutes)


#35149 Business Ethics - Designer Babies: The Dangers of Corporate Genetics (Run time 59 min.) DVD $149.95

Imagine a future in which physical strength and assertiveness are the top-selling items on "baby menus." This program explores that possibility and other frightening implications of market-driven genetic engineering. Showing how the government-funded Human Genome Project has become highly lucrative for pharmaceutical companies, the video examines cases of exploitative gene harvesting in Iceland and Peru, where isolated ethnic populations contain commercially valuable DNA. Interviews with prominent scientists and activists highlight the dangers of patenting genomic data and an absence of public discourse about artificial gene selection. (60 minutes)


#35494 Business Ethics - Rebel Frontier: Organized Labor vs. the Anaconda Copper Company (Run time 66 min.) DVD $149.95

Martin Sheen-impersonating the voice of author Dashiell Hammett-narrates this compelling docudrama on immigrant labor and anti-war politics in 1917. As a young employee of the Pinkerton Detective Agency, Hammett spied for the Anaconda Copper Mining Company in Butte, Montana, during the height of labor struggles there. Using a wealth of archival footage, first-rate dramatizations, interviews with historical experts, and the personal recollections of Butte residents, the program gives viewers a blow-by-blow account of conflicts involving Irish and Finnish miners, the Industrial Workers of the World or "Wobblies," and America's emerging industrial-military complex. (66 minutes)


#39102 Business Ethics - The Big Lie: Inside the Rise and Fraud of WorldCom (Run time 55 min.) DVD $149.95

Beginning as a theoretical calculation, WorldCom's projection for business growth soon became corporate strategy and eventually a model for the entire telecommunications industry. Unfortunately, it was completely unfounded. This CNBC news documentary exposed the extent of the WorldCom fraud and the smoke-and-mirrors behavior that prevailed not only at WorldCom but throughout the industry as a whole. Viewers will gain insight into the actions, decisions, and deception of several key participants, including the then-chairmen of AT&T and Sprint as well as the WorldCom capacity planner who constructed the growth model. Not available in French-speaking Canada. (55 minutes)


#2866 Globalization - From the Harvard Business School: America's Comeback Strategy (Run time 28 min.) DVD $149.95

A seminar with Professor Bruce Scott on national economic policy; Professor Michael Porter, author of The Competitive Advantage of Nations; and Professor Rosabeth Moss Kanter on innovation within corporations. (28 minutes)


#2867 Globalization - From the Harvard Business School: Competing Tomorrow in the Global Economy (Run time 28 min.) DVD $149.95

A seminar with Professor Robert Hayes on corporate restructuring; Professor Alfred Chandler on the dynamics of capitalism; and Professor Jay Lorsch on corporate management. (28 minutes)


#4918 Labor Management - Minimum Wages (Run time 60 min.) DVD $149.95

In this program, Bill Moyers takes a piercing look at how global economic changes are destroying the lives and livelihoods of hardworking Americans. The documentary follows several individuals and their families in Milwaukee, Wisconsin, as they fight to make ends meet in the "new economy." In sheer numbers, more jobs were created than lost in America during the last decade, but a look behind those numbers reveals a shortage of jobs that pay enough to support a family. The program intimately portrays the lives of workers and their families as they struggle to make it in today's job market. As Bill Moyers observes, "Americans are dividing into two groups: one that works for a living and makes it, and one that works for a living and can't make it." (60 minutes)


#6316 Labor Management - Jobs: Not What They Used to Be-The New Face of Work in America (Run time 57 min.) DVD $149.95

This program examines some fundamental and perhaps transforming changes occurring with jobs and work in America. As American business is going through reorganization and downsizing, many questions emerge. Where will the jobs be? Who will be working? What will the workplace be like? What skills will be needed? Program host and award-winning journalist Hodding Carter, along with economic experts Richard Florida and Jeremy Rifkin, provides the commentary as the program takes a look at companies such as Johnson Controls, Konica, BMW, Home Depot, and IDEO-all businesses that stress teamwork, high technology, and inventive ways of organizing their businesses. The program highlights each company's philosophies, work environments, and training, and speaks with both workers and corporate CEOs. (57 minutes)


#30497 Labor Management - Fighting the Tide: The Transformation of Maritime Shipping (Run time 58 min.) DVD $149.95

Over the course of the 20th century, unionization and innovation totally reshaped the centuries-old maritime shipping industry. Beginning with a rich portrayal of life as a longshoreman in the early 1900s, this program chronicles organized labor's long-fought battles for respect and good wages-gains ultimately stripped of their meaning by the introduction of a whole new way of moving cargoes between land and sea: the container. The intertwined biographies of labor leader Harry Bridges and container inventor Malcolm McLean provide the framework for this dramatic chapter out of American industrial history. (58 minutes)


#4298 Management - Quality Secrets: The Baldrige Award Winners Speak (Run time 27 min.) DVD $149.95

The Malcolm Baldrige National Quality Award is the U.S. government's highest honor for quality management. This program, hosted by broadcast journalist Tim White, looks at the 1992 winners and details the strategies their companies employed to become the best in the business. Through interviews with the presidents of each of the four winners, the program outlines how Total Quality Management programs are incorporated into the culture of a company, both from top down and bottom up. While the winners come from the manufacturing and service industries, their management philosophies are very similar. This program offers the viewer a clear portrait of the level of commitment and customer concern necessary for a company to win the most coveted business trophy. The Baldrige Award-winning CEOs are: Horst Schulze, President & COO, The Ritz-Carlton Hotels; Hank Hayes, President, Texas Instruments Defense Systems & Electronics Group; Paul Kahn, President & CEO, AT&T Universal Card Service; Greg Hughes, President, AT&T Transmission Systems. (27 minutes)


#7537 Management - A Report from the Harvard Business School: Leadership (Run time 26 min.) DVD $149.95

Harvard Business School Professor John Kotter and other experts share their views on the topics of leadership, entrepreneurship, and employees. Kotter leads off the program by focusing on the qualities of leadership, as exemplified by Japanese CEO Matsushita, founder of the company that bears his name; General Electric's Jack Welsh; and Walmart's Sam Walton. Emphasizing the importance of good leadership at all levels, Kotter distills leadership into its key elements: the ability to strategize, to inspire confidence and enthusiasm, and to motivate all workers. In addition, he provides a profile of the basic leadership personality. (26 minutes)


#7555 Management - Running with the Bulls (Run time 60 min.) DVD $149.95

This journey into the heart of the New Economy combines dramatic tales of high finance with revealing portraits of some of America's most powerful business leaders. Smith depicts the massive power shift in the American economy from major corporate CEOs to Wall Street money managers. This episode features the inside story of the Chase Manhattan-Chemical Bank merger, spiced with a rare behind-the-scenes profile of mutual-fund manager Michael Price, and his battle with Chase CEO Thomas Labrecque. Another case study shows the corporate turnaround methods of Sunbeam's former CEO Al Dunlap, critiqued by Lucent Technologies' chairman Henry Schacht and others. (60 minutes)


#7556 Management - Living on the Fault Line (Run time 61 min.) DVD $149.95

As a microcosm of "Main Street America," this program focuses on the self-proclaimed City of the Future-San Diego, California-which has hitched its star to the promise of aggressive new information-age companies and rapid globalization. Companies that have moved manufacturing operations to Mexico are examined, along with the negative effects such moves have had on Mexican and American workers. In San Diego, we meet winners like the entrepreneurs who are creating their own tomorrow, as well as those Americans who are having trouble earning a secure tomorrow by loyalty and hard work. We see the high-tech elite as well as blue-collar factory workers and white-collar middle managers, forced into downward mobility or temp and part-time jobs. One special feature of this program is the personal stories of couples caught in the "time bind" of the New Economy-the competing poles of family, home, children, and two careers. (61 minutes)


#7557 Management - Learning to Survive (Run time 60 min.) DVD $149.95

This episode brings some encouraging news to viewers about public schools that are preparing youth and retraining adults to provide the backbone of our 21st-century workforce. Traveling the country, Smith tracks common strategies for successful education in locations as diverse as Cincinnati, Ohio; Oakland, California; and the Rio Grande Valley of southern Texas. A rare visit to schools in Shanghai, China, where thousands of young people are gearing up to compete in the global marketplace, underlines the urgency of our educational mission here in the States. Optimistic teachers, students, principals, and activists provide refreshing proof that all children are capable of learning and that displaced working people can reconnect to the economy by retooling their skills in the classroom. (60 minutes)


#7558 Management - Beating the Bottom Line (Run time 61 min.) DVD $149.95

Businesses on the verge of shutdown are rescued by creative partnerships enlisting management, labor, and communities in the common goal of providing for the long-term good of all. In this concluding episode of Surviving the Bottom Line, Smith finds companies that are generating new jobs and keeping work in America, while still achieving the New Economy's competitive goals. Practical lessons in innovative power-sharing arrangements between labor and management are gleaned from powerful examples in the U.S., where companies like the Hathaway shirt factory and Northwest Airlines have recovered from the brink of collapse. Experience from countries such as Holland and Canada points to new ways America can support and protect its growing mass of temp workers and use workers' pension funds to help both business and labor-with partnerships being the key to success. (61 minutes)


#10429 Management - New Markets, New Challenges (Run time 57 min.) DVD $149.95

How can American employees compete against super-low-wage, no-benefits workers abroad? How can corporations call themselves American while outsourcing large pieces of their business overseas? And how can American companies deal with labor practices in other countries that would be proscribed in the U.S.? In this Fred Friendly Seminar moderated by Harvard Law School's Charles Ogletree, a 14-member panel including corporate executives from around the world, international financiers, and human rights and union activists explore the growing trend toward global business using the imaginary emerging-market nation of Xanadu. Panelists include Robert Hormats, vice chairman of Goldman Sachs International; Govindasamy Rajasekaran, secretary general of the Malaysian Trades Union Congress; Henry Schacht, chairman of the executive committee of Cummins Engine Company; and Norbert Walter, chief economist of Deutsche Bank Group. (57 minutes)


#10430 Management - Reinventing the Corporation (Run time 57 min.) DVD $149.95

From the boardroom, to the executive suite, to offices and shop floors, the world of big business is making more demands, requiring greater risks, and offering fewer certainties than ever before. In this Fred Friendly Seminar moderated by Harvard Law School's Charles Nesson, fourteen panelists-movers and shakers from the spheres of industry, finance, law, consulting, publishing, and the federal government-use the hypothetical Phoenix Corporation as a springboard to wrestle with the demands for effective corporate governance and maximizing shareholder value. Panelists include Edward Brennan, former chairman and CEO of Sears, Roebuck & Company; James Burke, former chairman and CEO of Johnson & Johnson; Ira Millstein, senior partner of Weil, Gotshal & Manges; John Neff, portfolio manager of Vanguard's Windsor Fund; and Henry Schacht, chairman of the executive committee of Cummins Engine Company. (57 minutes)


#10870 Management - The Music ParadigmTM: A Seminar in Business Management (Run time 60 min.) DVD $149.95

Dozens of Fortune 100 companies agree that The Music Paradigm, the ingenious brainchild of conductor Roger Nierenberg, promotes keen insights into the dynamics of corporate leadership and communication. In this program, Nierenberg leads the BBC concert orchestra and executives from several major corporations through a series of interactive exercises relating to the complex interplay between conductors and musicians-or, by analogy, between managers and employees. The Music Paradigm has earned kudos from Lucent Technologies, Bristol-Myers Squibb, Lockheed Martin, Liz Claiborne, and many others. (60 minutes)


#30233 Management - Creating the 21st-Century CEO (Run time 57 min.) DVD $149.95

How must tomorrow's CEOs adapt themselves to thrive in the continually evolving world of big business? In this program, Jim Clark, co-founder of Netscape, and broadband warrior Thomas "TJ" Jermoluk, former chairman of Excite@Home, meet at the University of Chicago Graduate School of Business to answer that question while speculating on the continuing impact of the Internet on commerce. In addition, MBA students and faculty ask questions about staffing during corporate growth spurts and coping with rising demands on a CEO's time. (57 minutes)


#30234 Management - Challenges of the 21st-Century CEO (Run time 57 min.) DVD $149.95

In this program, The Dow Chemical Company, the past and present of America's venerable chemical industry, catches a glimpse of the industry's possible future in Chemdex, an online B-to-B exchange, as chairman William Stavropoulos and former Chemdex CEO David Perry find common ground in their assessment of the hurdles facing tomorrow's CEOs. In addition, MBA students and faculty from the University of Michigan Business School ask questions about the triple bottom line, the role of the Web as a business information conduit, and what concerns keep Stavropoulos and Perry up at night. (57 minutes)


#30235 Management - Internet Shopping in the 21st Century (Run time 57 min.) DVD $149.95

This program, filmed at The Wharton School of the University of Pennsylvania, links two innovators who really know e-commerce: Amazon.com's Jeff Bezos, standard-bearer for all companies operating solely online, and David Dyer, president and CEO of Lands' End, who expanded his brand into cyberspace as well as into the clothing department of Sears to make his business a leader in the apparel arena. Together they address the challenges of e-tailing in the post-New Economy world while MBA students and faculty ask questions about Internet privacy, the commercial digital divide, and consumer demands for very rapid delivery. (57 minutes)


#30236 Management - Cutting-Edge Technologies (Run time 57 min.) DVD $149.95

Biotechnology and telecommunications define, in part, the cutting edge of research, as William Haseltine, founder and CEO of Human Genome Sciences, and David Huber, founder and CEO of Corvis Corporation, well know. In this program, business meets science as Drs. Haseltine and Huber stress the rewards of working at the forefront of technology. In addition, MBA students and faculty from Cornell University's Johnson Graduate School of Management ask questions about what Haseltine and Huber are doing to educate the public about their findings and what helps them maintain their focus. (57 minutes)


#30238 Management - Mastering the Art of Corporate Reinvention (Run time 57 min.) DVD $149.95

Chairman and CEO Gordon Bethune engineered the turnaround that moved Continental Airlines from worst to first. Former Honeywell International CEO Michael Bonsignore brokered a merger with Allied Signal to create a $26-billion colossus. In this program, these two masters of corporate reinvention share their views on customer service, mergers, and workforce inspiration. In addition, MBA students and faculty from The Fuqua School of Business at Duke University ask questions about crisis management, balancing long-term and short-term goals, and the differences between leading and managing. (57 minutes)


#30239 Management - The Search for Talent in the 21st Century (Run time 57 min.) DVD $149.95

In this program filmed at Carnegie Mellon's Graduate School of Industrial Administration, Gary Goldstein, chairman and CEO of staffing service Headway Corporate Resources, and Jeff Christian, chairman and CEO of executive search firm Christian and Timbers, talk about the challenges of recruiting top talent in a market where the demand has outstripped the supply. In addition, MBA students and faculty ask questions about the power of stock options to attract potential employees and whether entrepreneurial drive is a good quality in job candidates. (57 minutes)


#30240 Management - Major League Entrepreneurs (Run time 57 min.) DVD $149.95

Filmed at the Kellogg School of Management at Northwestern University, this program teams up Mark Cuban, billionaire owner of the Dallas Mavericks and cofounder of Broadcast.com, and Daniel Snyder, owner of the Washington Redskins, who made his team one of the most valuable franchises in sports history. Together they discuss being an entrepreneur in the world of professional sports, while MBA students and faculty ask questions about management styles, the lure of owning a sports team, and the impact of salary caps. (57 minutes)


#30241 Management - Entertainment in the Digital Age (Run time 57 min.) DVD $149.95

Is show business a contradiction of terms? In this program, CBS Television's president and CEO, Leslie Moonves-named Most Powerful Man in Hollywood by Entertainment Weekly-and Alex Yemenidjian, chairman and CEO of Metro-Goldwyn-Mayer, tell all as they consider the evolution of entertainment as Hollywood goes digital. In addition, MBA students and faculty from The Anderson School at UCLA ask questions about increasing the racial diversity among TV/film executives, dealing with actor and writer strikes, and career options for MBA graduates in the movie industry. (57 minutes)


#30242 Management - Creating New Categories, Businesses, and Markets (Run time 57 min.) DVD $149.95

Filmed at USC's Marshall School of Business, this program, guest-hosted by CNBC's Stuart Varney, partners two innovators from opposite ends of the retail supply spectrum: Thomas Stemberg, chairman and CEO of Staples, and Carl Yankowski, former CEO of Palm, a market leader in hand-held computers. Topics of discussion include creating categories, looking forward and staying ahead, and distribution, from shelf space to cyberspace. In addition, MBA students and faculty ask questions about mentors, managing Wall Street expectations, and maintaining focus. (57 minutes)


#30243 Management - Innovators of Silicon Valley (Run time 57 min.) DVD $149.95

Home to thousands of IT-related companies, Silicon Valley generates approximately $200 billion in revenue annually. In this program, two icons of high-tech innovation-Scott McNealy, chairman and CEO of Sun Microsystems, and Marc Andreessen, chairman of Loudcloud and co-founder of Netscape-talk about the CEO as superstar, facing the competition, organizing a team, and Silicon Valley culture. In addition, MBA students and faculty at the Stanford Graduate School of Business ask questions about fostering creativity, broadband wireless technology, and Microsoft's place in the future of computing. (57 minutes)


#30244 Management - The Built-to-Order Revolution (Run time 57 min.) DVD $149.95

One pioneered the built-to-order method of mail-order. The other set the standard for just-in-time delivery. Together, they have changed the way the world does business. In this program, Michael Dell, chairman and CEO of Dell Computer Corporation, and Frederick Smith, chairman, president, and CEO of FedEx Corporation, discuss their business models. In addition, MBA students and faculty from the McCombs School of Business at The University of Texas at Austin ask questions about crisis management, successfully growing a company, and balancing work with personal time. (57 minutes)


#30245 Management - Challenges of Leadership (Run time 58 min.) DVD $149.95

With a softening economy reducing revenues and stiffening competition in the high-tech sector, a time comes when even the most successful business plans must be adjusted. This program filmed at the Haas School of Business at the University of California, Berkeley, brings together Carly Fiorina, chairman and CEO of Hewlett-Packard, and John Chambers, president and CEO of Cisco Systems, to confront the challenges of leadership during times of change. In addition, MBA students and faculty ask questions about Fiorina's and Chambers' successes and failures. (58 minutes)


#30246 Management - Defense, Aerospace, and Cyberspace (Run time 57 min.) DVD $149.95

Filmed at The Anderson School at UCLA, this program teams up Philip Condit, chairman and CEO of The Boeing Company, and Kent Kresa, chairman and CEO of Northrop Grumman, to describe the future of the aerospace and defense industries. Together, they reveal some of the plans that will likely affect travel and warfare in the coming decades. In addition, MBA students and faculty ask questions about the complexities of satisfying the needs of the consumer, commercial, and defense markets, as well as important lessons Condit and Kresa have learned. (57 minutes)


#30248 Management - Jack Welch: Icon of Leadership (Run time 57 min.) DVD $149.95

This program, guest-hosted by CNBC's Stuart Varney, profiles Jack Welch, dubbed Most Admired CEO of the Century by Forbes and lauded by Fortune as "perhaps the most admired CEO of his generation." General Electric's former chairman and CEO shares his commonsense philosophy and the leadership initiatives that transformed GE and revolutionized the world of business. In addition, MBA students and faculty from the University of Michigan Business School ask questions about the difference between creating an edge and creating fear, whether the GE leadership model can be transferred to governmental agencies, and Welch's worst professional decision. (58 minutes)


#30249 Management - Staying on Top in Turbulent Times (Run time 58 min.) DVD $149.95

Pharmaceuticals and banking are among the most profitable industries in the world. What are these companies doing to remain profitable during the post-9/11 economic downturn? In this program, Jamie Dimon, chairman and CEO of Bank One Corporation, and Raymond Gilmartin, chairman, president, and CEO of Merck and Company, talk about leadership during turbulent times; the outsider as insider, when a CEO is tasked with operating a business that was previously family-run; and what lies ahead for corporate America. (58 minutes)


#30250 Management - Dynamic Leadership in Turbulent Times (Run time 58 min.) DVD $149.95

If terrorism and scandal have undermined the strength and credibility of American business, so too have they stimulated a new determination to improve the way business is done. In this program, two of the New York region's top executives-Charles Lee, chairman and co-CEO of Verizon Communications, and Arthur Ryan, chairman, CEO, and president of Prudential Financial-reflect on corporate America after September 11th, business ethics in a post-Enron world, and industry regulatory issues. (58 minutes)


#30251 Management - Leadership in a Fast-Paced Economy (Run time 58 min.) DVD $149.95

Both were founded in 1927. Both are still going strong. And both are counting on their abilities to implement new technologies and to react quickly to changing customer tastes to stay ahead of the competition. This program pairs up James Keyes, president and CEO of 7-Eleven, and Donald Carty, chairman, president, and CEO of AMR Corporation and American Airlines, to comment on the CEO as a catalyst for change and to share how they serve customers on the go and stay ahead of cost-cutting competitors. (58 minutes)


#30252 Management - Customer-Driven Success (Run time 57 min.) DVD $149.95

In the post-Enron and -WorldCom era, the spotlight of scrutiny is shining ever more sharply on corporations and their chief executives. In this program, Robert Nardelli, chairman, president, and CEO of The Home Depot, and Michael Eskew, chairman and CEO of United Parcel Service, discuss the white-hot issues of corporate governance and ethics as well as the special challenges they face as newcomers to the top job. What are they doing to expand their customer bases in the face of fierce competition? And how are they training the new leaders who will help them take their companies-tops in their respective industries-into the future? (57 minutes)


#33113 Management - Richard Branson: My Life (Run time 53 min.) DVD $149.95

He made his first million at eighteen. Today, Sir Richard Branson heads an empire of international businesses that includes airlines, railroads, mobile phones, and cosmetics. In this intimate, dynamic portrait of his life, Branson talks about his upbringing, his entrepreneurial philosophy, and the story of his many successful ventures. In settings as diverse as his home in Oxford, a limo in New York, or aboard his new bullet train, Branson discusses the concept of a brand and how over 200 different Virgin brands mean different things to different people in different countries. (53 minutes)


#39521 Management - Warren Buffett: The Billionaire Next Door-Going Global (Run time min.) DVD $149.95

CNBC's Becky Quick travels with iconic billionaire Warren Buffett during a business trip to China and South Korea. Warren Buffett: The Billionaire Next Door-Going Global provides an inside look at the whirlwind tour, showcases Buffett's views on investing and wealth management, and offers a succinct case study of his first international acquisition, Iscar Metalworking. In an extended interview occurring over several days and in different venues, Buffett discusses his decision to buy a stake in Iscar, the appeal of low labor costs in today's global markets, and the importance of research when investing. Additional segments highlight Buffett's popularity among students, athletes, and other admirers. Not available in French-speaking Canada. (44 minutes)


#34847 Business Ethics - NewsHour Business Ethics Anthology (Run time min.) DVD $249.95

The NewsHour with Jim Lehrer is renowned for its balanced, in-depth reporting. This anthology of NewsHour segments comes to terms with thorny issues of business ethics. Through interviews with key figures and insightful analysis, the anthology blends case studies and background reports to explore the Enron affair, stratospheric executive compensation, Wall Street irregularities, and other topical business concerns within their broader contexts. The episodes are... • CEOs' View of Corporate Ethics: Paul Solman elicits perspectives from CEOs Pete Peterson, Bill George, and Dick Syron on corporate and accounting scandals • Executive Perks: Ray Suarez talks with Harvard Business School's Rakesh Khurana, author of Searching for a Corporate Savior, and Robin Ferracone, a partner with Mercer Human Resources Consulting, about the pay and perks of Jack Welch and other CEOs • Ethics of Stock Options: Margaret Warner analyzes the effects of stock options as compensation for managers and executives with TechNet's Rick White and law professor Jennifer Arlen • Executive Pay-The Issues: Paul Solman inquires into the factors that influence executive pay • Executive Pay-Market Forces: Paul Solman examines whether the marketplace truly has a say in determining executive salaries • Wealth and Democracy: Paul Solman analyzes the impact of wealth on democracy with author Kevin Phillips and free market champion Lawrence Kudlow • Tricks of the Accounting Trade: Paul Solman examines short-term accounting gimmicks that businesses sometimes use to inflate earnings reports • Accounting Alchemy at Enron: Paul Solman takes a look at the sleight-of-hand accounting that contributed to the rise and fall of Enron • Wall Street Fraud: Terence Smith discusses the implications of a $1-billion settlement by major Wall Street firms with Jim Cox, professor of corporate and securities law, and Charles Elson, director of the John L. Weinberg Center for Corporate Governance • Mutual Fund Fraud: Margaret Warner investigates unfair mutual fund management practices such as late trading and market timing with Donald Langevoort, a former special counsel at the SEC, and John Bogle, founder of the Vanguard Group • Legislating Ethics: Terence Smith considers Sarbanes-Oxley corporate reforms with law professor Jim Cox; Nell Minow, editor of the watchdog Web site The Corporate Library; and The Brookings Institution's Bob Litan • Wall Street Ethics, Part I: Gwen Ifill reviews the settlement of the lawsuit alleging that Merrill Lynch misled investors with John McConnell, of the Krannert School of Management; Paul Kedrosky, a former equity analyst at HSBC; and New York Times financial writer Gretchen Morgenson • Wall Street Ethics, Part II: Margaret Warner examines the ways Wall Street investment firms can influence the stock market with Columbia Law School's John Coffee; Peter Siris, managing director of Guerilla Capital Management; and Stuart Kaswell, general counsel for the Securities Industry Association (3 hours)


#33667 Business Ethics - Agribusiness: Problems and Solutions (Run time 94 min.) DVD $259.9

Agribusiness has taken the principles of the assembly line and applied them to what was traditional animal husbandry. The result: the extinction of many family farms, alarming pollution rates, and increased health maladies in farming communities. This cogent two-part series challenges assumptions about the efficiency of corporate farming in the U.S. and Canada. Environmental activists, lawyers, scholars, and community members passionately confront this destructive form of agriculture and make known their ideas for fixing the problem. Original CBC broadcast title: Farm Inc. 2-part series, 46 minutes each.


#11976 Management - The Changing Face of Business (Run time min.) DVD $259.9

This two-part series makes an assessment of the current state of the American workplace. The first part focuses on how labor unions have lost much of their political and economic clout over the last four decades, while the second part looks at the emergence of a new generation of young Internet entrepreneurs. 2-part series, 29 minutes each.


#36448 Management - The Big Squeeze: Rejuvenating a Century-Old Brand (Run time min.) DVD $269.85

With the aim of expanding brand-identity and revenue, an iconic product-the sticky, brown, vegetable-derived bread-spread known in Great Britain as Marmite-has been overhauled. This three-part series presents a fascinating case study in operational and creative management, telling the inside story of a high-stakes product launch. The result is a wide-ranging and entertaining visual guide to the evolving importance of brand-oriented product development. 3-part series, 25 minutes each.


#37288 Small Business Management - Entrepreneurs on the Edge: Startups in Jeopardy (Run time min.) DVD $269.85

What is it like to open a new business? And, once started, what does it take to keep it going and growing? Filmed in the U.K., this series profiles three small-business owners to see how they deal with stress and uncertainty as they skillfully guide their startups through the first stages of operation-a period when everything is still new, and bankruptcy is an ever-present danger. 3-part series, 25 minutes each.


#10428 Management - Profits and Promises (Run time min.) DVD $299.9

New domestic and international business models have swiftly moved from theories on a whiteboard to dynamic business plans that Fortune 500 companies are racing to implement. This classic pair of Fred Friendly Seminars pushes aside the hype to get at the real issues surrounding increasing business profitability. 2-part series, 57 minutes each.


#7818 Labor Management - Labor's Comeback: The New Face of Labor Unions (Run time min.) DVD $519.8

This four-part series with Pulitzer Prize-winning journalist Hedrick Smith examines labor unions in the 90s, talks with their new leaders, and reveals how they have once again become a force to be reckoned with in America. 4-part series, 30 minutes each.


#10802 Management - The Wharton Management Development Series (Run time min.) DVD $519.8

No one knows business like The Wharton School, one of the top B-schools in the nation. In this timeless four-part executive education series, Wharton faculty members and senior executives from companies both large and small share their knowledge of how to achieve total competitive advantage. On-screen topic outlines and diagrams enhance this potent resource. 4-part series, 46-64 minutes each.


#30189 Management - Going Public: A Cautionary Case Study (Run time min.) DVD $519.8

Just when the tide of Internet-driven stock market activity had begun to turn, the owners of seven computer dealerships decided to merge, putting aside egos and mistrust to go public and make a killing before the market's momentum reversed. Combining fly-on-the-wall footage and hindsight interviews with the principals, this four-part series-an in-depth case study as gripping as it is informative-tracks the efforts of the short-lived Apple reseller network Buzzle to catch a ride on the receding wave of high-tech IPOs. 4-part series, 28 minutes each.


#10831 Globalization - Global Business: New Ways to Improve the Bottom Line (Run time min.) DVD $599.5

In today's swiftly evolving world economy, change is a fundamental determinant of business planning. With a primary focus on Europe, this outstanding 10-part series-created for instructional use-provides diverse case studies of international companies that exemplify core business concepts in action. 10-part series, 28-30 minutes each.


#7532 Management - Surviving the Bottom Line (Run time min.) DVD $599.8

...with Pulitzer Prize-winning author and New York Times journalist Hedrick SmithHedrick Smith covers what drives the New American Economy and the choices Americans can make to determine their economic destiny. This four-part documentary series moves beyond Smith's prize-winning Challenge to America. From Wall Street to the Mexican maquiladoras, Smith shows how the forces that have generated American growth and dynamism are also producing job instability for millions of middle-class Americans. Systemic changes in education and new kinds of labor-management cooperation bode well for greater U.S. competitiveness and a better living standard. 4-part series, 60 minutes each.


#30948 Management - Taking Care of Business: CEOs Sound Off (Run time min.) DVD $599.8

Your students probably already have an idea of what "entry level" in the workplace is like. Why not introduce them to life in the corner office? In this exhilarating four-part series, the chief executive officers of Amazon.com, the Washington Redskins, CBS TV, and Dell Computers give the inside scoop on how they got there, challenges they've faced, and failures they've overcome. But bring an oxygen mask-the air is mighty thin at the top. 4-part series, 60 minutes each.


#2001 Small Business Management - How to Be More Successful in Business (Run time min.) DVD $719.6

Building a better mousetrap is not enough to guarantee success in business; its builder must also be able to schedule its manufacture, control inventory, set the correct price, devise marketing strategy, collect receivables, deal with taxes, hire and motivate employees, finance his business... These video seminars are addressed to those who are or are studying to be owners/managers of small businesses; the lessons are equally applicable to the study of any business or business management. Led by nationally-known experts in their respective fields, the seminars deal with management and planning techniques and strategies that are at least as important as the quality of the proverbial mousetrap in determining the success of small business. 8-part series, 23-31 minutes each.


#4551 Management - The View from the Top: Managing Change in the Global Marketplace (Run time min.) DVD $899.5

Ten Executives Tell Hedrick Smith How They Are Leading Their Companies into the 21st CenturyGlobal markets and powerful new competitors are rewriting the rules of business for American CEOs and their counterparts overseas. While many executives have failed to comprehend the changes taking place around them, a handful of corporate leaders are working profound and often surprising changes in their companies, rethinking old ways of doing business and retooling their organizations for the future. In a series of ten probing and remarkably candid conversations, award-winning journalist Hedrick Smith speaks with ten masters of change-executives who are transforming their companies and the industries they compete in-to learn how each was able to recognize the conditions that called for change and turn their organizations to face the challenge.10-part series.


#6795 Management - Business 2000 (Run time min.) DVD $909.65

This series offers a comprehensive report on the globalization of business. CEOs, economists, management experts, and journalists from Europe, Asia, and North America discuss global macroeconomic trends. 7-part series.


#7823 Management - Managing Corporate Change (Run time min.) DVD $1169.55

Nine of the corporate world's top executives explain how they are leading their companies into the 21st century. This is the second installment in the popular series The View from the Top, hosted by Pulitzer Prize-winning journalist Hedrick Smith. 9-part series, 30 minutes each.


#35855 Management - The Business Collection (Run time min.) DVD $1529.45

With 11 programs ranging from case studies to CEO profiles, this collection is all business-and a powerful acquisition for any academic library. Programs include: ? Case Studies from the Multinational Marketplace (Get Cartier!; Barbie's Midlife Crisis; Coke's Water Bomb; Shell Shock; eBay) ? CEO Stories: In Their Own Words (Luciano Benetton; Louis Schweitzer; Patricia Barbizet; Stelios Haji-Ioannou) ? The Clios 2005 ? NewsHour Business Ethics Anthology 11-part series.


#30917 Management - CEO Exchange: Conversations in Leadership (Run time min.) DVD $2999

This remarkable 20-part series, moderated by CNN's Emmy Award-winning journalist Jeff Greenfield, uses in-depth interviews with internationally recognized and respected CEOs to shed light on those managerial, organizational, and technological issues that are shaping the marketplace of ideas. In addition, this comprehensive business library also explores the personal side of commerce, as industry icons discuss the values and experiences that shape and influence their business philosophies, strategies, and decisions. 20-part series, 57-58 minutes each.




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