International Business

International Business - Click to enlarge
International Business - Click to enlarge
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 #8011 Free Trade Slaves
 #10899 Your Cultural Passport to International Business
 #4940 Examining the Economic Miracle of East Asia: Peter Berger(+$20)
 #6123 China Boom: Nurturing the Socialist Marketplace(+$20)
 #8751 Windows on Asia-Pacific: Asian Television Commercials(+$20)
 #33394 Importing Drugs: The Canadian Connection(+$20)
 #33713 Cola Wars: Message in a Bottle(+$20)
 #34652 Get Cartier! Defending a Crown(+$20)
 #34653 Barbie's Midlife Crisis: Mighty Mattel Fights Back(+$20)
 #37173 Help Wanted: Dynamics of the EU Labor Market(+$20)
 #37188 Community Investing(+$20)
 #37285 Belle & Bunty Fashions: Attracting Investment Through Brand Image(+$20)
 #37287 Boso Online Marketplace: Converting Users into Investment Gold(+$20)
 #37643 Plundering the Oceans(+$20)
 #37644 Protecting the Oceans(+$20)
 #6314 The City: Heart of a Nation(+$60)
 #10554 Globalization: Winners and Losers(+$60)
 #31124 Face and Place: Business Beyond the Bonds of Culture(+$60)
 #31125 Insider and Outsider: The Subtleties of Doing Business in Asia(+$60)
 #31127 Family and Food: Pillars of Asian Business(+$60)
 #33684 The Pipeline(+$60)
 #33685 The Oil Curse(+$60)
 #33714 Big Mac under Attack(+$60)
 #34961 Business is Blooming: The International Floral Industry(+$60)
 #36089 China's Convenience Store War(+$60)
 #36341 1-800-INDIA: Importing a White-Collar Economy(+$60)
 #36345 Turkey's Tigers: Integrating Islam and Corporate Culture(+$60)
 #36438 The Wine Wars(+$60)
 #30038 Cappuccino Trail: The Global Economy in a Cup(+$80)
 #30237 International Branding in the 21st Century(+$80)
 #30247 Building Multilevel Global Brands(+$80)
 #37134 The World According to Google(+$80)
 #37576 Explaining Globalization(+$80)
 #37611 Toyota's Drive to the Top(+$80)
 #37613 Get 1.1 Billion's Attention: India's Vast Car Market(+$80)
 #39094 Big Mac: Inside the McDonald's Empire(+$80)
 #39379 China or Bust! Chasing Success in the World's Fastest-Growing Economy(+$80)
 #37577 Microeconomics in the Global Marketplace(+$90)
 #39098 Inside American Airlines(+$90)
 #39101 The Age of Wal-Mart: Inside America's Most Powerful Company(+$90)
 #34651 Case Studies from the Multinational Marketplace(+$379.8)
 #31123 Yen for a Dollar: Doing Business in Asia(+$449.85)

Product Description:
#8011 International Business - Free Trade Slaves (Run time 57 min.) DVD $69.95

This program discusses free trade zones and the problems they have wrought in human terms. Filmed on location in Sri Lanka, El Salvador, Mexico, and Morocco, it exposes companies that pay little in taxes; exploit cheap labor, especially women; and reap significant profits by selling the products at high prices in other parts of the world. The program also reveals human rights abuses common to free trade zones, including workers being locked in factories overnight, mass firings prompted by worker attempts to unionize, and substandard wages. In Mexico, large farm regions are transformed into makeshift cities, where residents have no social services and pollution has caused an alarming rise in brain damage among newborns. (57 minutes)


#10899 International Business - Your Cultural Passport to International Business (Run time 28 min.) DVD $69.95

Economically speaking, a wealth of new international business opportunities is swiftly creating a world without borders. But from a cultural point of view, many potential barriers still exist. In this program, people who have worked in different cultures offer insights into a variety of customs, including forms of greeting, body language, dining etiquette, and negotiation styles. This practical educational resource can help turn social liabilities into a rapport that profits all concerned. A Meridian Production. (28 minutes)


#4940 International Business - Examining the Economic Miracle of East Asia: Peter Berger (Run time 30 min.) DVD $89.95

Walk into any bookstore these days and you'll see at least half a dozen books on what American business executives can learn from Japanese managers. But there's more to the lesson than just the techniques of management. In this program with Bill Moyers, Peter Berger discusses how studying the "economic miracle" of East Asia can also reveal some important truths about the state of our democracy, and about the character of individuals within the capitalist system. Berger-a professor at Boston University and director of the Institute for the Study of Economic Culture-analyzes the Japanese style of capitalism and argues that what works for one country may not necessarily work for another. (30 minutes)


#6123 International Business - China Boom: Nurturing the Socialist Marketplace (Run time 16 min.) DVD $89.95

China's economy today is clearly in a development stage, a mix of capitalism and communism, with distinctly Chinese characteristics. One day it is expected to be the world's largest economy. This program examines the state of China's economy, as the day of the state-protected job ends, and individual initiative counts. State-owned companies are selling shares on stock exchanges, and the growing private sector is battling bureaucratic inefficiency in an attempt to develop a stable environment for exports. In addition, the program examines such new phenomena for the Chinese as inflation, consumerism, an open labor market, and foreign investment. (16 minutes)


#8751 International Business - Windows on Asia-Pacific: Asian Television Commercials (Run time 49 min.) DVD $89.95

Media visionary Marshall McLuhan once observed that advertising provides the richest and most faithful reflection of a society's culture. What, then, do television commercials reveal about the non-Western world? This documentary examines how sensibilities differ between East and West as seen through the lens of advertising imagery. TV commercials from locations in the Asia-Pacific region such as China, Hong Kong, Singapore, Japan, India, and the Republic of Korea are highlighted. The uniquely Eastern spin on this slick Western advertising medium demonstrates a blending of heritages that takes the world a step closer to McLuhan's global village. (49 minutes)


#33394 International Business - Importing Drugs: The Canadian Connection (Run time 22 min.) DVD $89.95

Pharmaceutical prices in the U.S. are pushing patients to have their prescriptions filled in Canada, where drugs such as Lipitor cost less. Budget-conscious state governments are also eyeing Canadian distributors as a way to manage their prescription plans while making fiscal ends meet. But officially speaking, such transactions are still illegal in the U.S.-and the medicines themselves, traveling outside the domain of the FDA, may not even be safe. In this two-segment program, NewsHour health correspondent Susan Dentzer taps senators, governors, FDA officials, pharmacists, and the CEO of drug manufacturing giant Pfizer to present a balanced view of one of today's most controversial topics. (22 minutes)


#33713 International Business - Cola Wars: Message in a Bottle (Run time 51 min.) DVD $89.95

This program examines how brand identity is influenced by consumer perceptions through the struggle between Coca-Cola, icon of American culture, and rivals Qibla Cola and Mecca Cola for market share in Muslim locales. Qibla's Zafer Iqbal and Mecca's Tawfiq Mathlouthi tell the story of two opportunistic, politically correct Davids taking on a marketplace Goliath-and each other-while Coke executives share their plan for defense against a commercial threat that is as serious as it is unprecedented. Original BBCW broadcast title: Cola Wars (a.k.a. Message in a Bottle). (51 minutes)


#34652 International Business - Get Cartier! Defending a Crown (Run time 31 min.) DVD $89.95

As a market leader in high-end jewelry, Cartier has long defended its turf against the likes of Tiffany and Bulgari. But recently, luxury goods label Louis Vuitton launched its own line of fine jewelry-a move interpreted as a direct attack on the king of jewelers. In this program, award-winning business journalist Virginia Eastman gains unprecedented access to super-exclusive Cartier parties and PR events to observe the company's strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy. Original BBCW broadcast title: Get Cartier! (30 minutes)


#34653 International Business - Barbie's Midlife Crisis: Mighty Mattel Fights Back (Run time 30 min.) DVD $89.95

At 44, Barbie had been the queen of fashion dolls for generations of children. But her sales and profits began to slip as she was forced to fend off attacks from enemies both new and old: the fashion-conscious Bratz pack and Sindy, a former rival that may yet prove to be her nemesis. After providing Barbie's history and some background on competitors, this program focuses on Mattel's strategy, which includes giving traditional Barbie a makeover, dumping Ken, and unleashing My Scene Barbie on the Bratz-all to capture the potent new KGOY (kids growing older younger) market. Original BBCW broadcast title: Barbie's Midlife Crisis. (30 minutes)


#37173 International Business - Help Wanted: Dynamics of the EU Labor Market (Run time 27 min.) DVD $89.95

With a low birth rate and an aging workforce, the European Union needs immigrants-but how temporary or permanent their status should be is a matter of debate. This film examines existing and proposed guest worker programs, in addition to other EU measures, designed to address the results of globalization and shifting demographics. Focusing not only on the EU's tremendous economic advances but also on regions afflicted by poverty, the film looks at immigrant education, ambition, and self-employment, while sifting through issues such as worker job security and the growth of sex industries. Nick Clark of the Trade Unions Congress, Leo Monz of the German Federation of Unions, and several guest workers share their views. (27 minutes)


#37188 International Business - Community Investing (Run time 28 min.) DVD $89.95

While many nations and communities benefit from the fast track to globalization, others are in danger of being left behind. This program explores concepts embodied in the mantra, "Think globally, act locally," focusing on businesses and organizations that help to revitalize isolated and disadvantaged areas, thereby expanding access to the wider economy. Judy Wicks, founder of Philadelphia's White Dog Cafe, details her company's policy of buying from local farmers, while Shari Berenbach of the Calvert Foundation advocates small business loans and community development corporations. C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid, and Equal Access executive director Ronni Goldfarb also supply valuable insight. (28 minutes)


#37285 International Business - Belle & Bunty Fashions: Attracting Investment Through Brand Image (Run time 25 min.) DVD $89.95

Alice Shreeve and Hannah Coniam are the founders/designers for Belle & Bunty, London. Their trendy garments can be found in upscale boutiques and in the pages of Vogue, Glamour, and Elle-but they have yet to turn enough profit to expand their business or even pay themselves a wage. In this program, mentor John Boyle advises the duo to strenuously build their brand image to help them secure investment that will enable them to take their company to the next level. Through perseverance, Belle & Bunty gains good press with a celebrity endorsement by TV personality June Sarpong and secures a potential licensing deal with Debenhams, "Britain's Favourite Department Store." (24 minutes)


#37287 International Business - Boso Online Marketplace: Converting Users into Investment Gold (Run time 25 min.) DVD $89.95

Few online startups make it-and of those, even fewer make it big. But the odds don't scare the founders of Boso, an online marketplace for Oxford University students to buy and sell secondhand stuff. In this program, mentor John Boyle counsels Harjeet and Kulveer Taggar-cousins who have staked everything on success-to market aggressively to increase users in order to attract investment that would enable them to take Boso national before a rival can challenge them. Unfortunately, they are slow to act on his advice and eBay U.K. launches Student Zone. With a stalled user base and almost no interest from investors, Harjeet and Kulveer fight on, even as they face up to the fact that Boso's best window of opportunity has closed. (24 minutes)


#37643 International Business - Plundering the Oceans (Run time 24 min.) DVD $89.95

Almost without exception, fishing grounds all over the world are being recklessly exploited. This program brings the global problem to light, making clear that our planet is approaching an environmental crisis. It examines methods that are widespread in India's fisheries, including the use of nets so finely meshed that even seawater only trickles out; it also explores the waters of the Mediterranean and the North Atlantic, where tuna and cod populations are not only shrinking but quite possibly doomed. The assault by land-based polluters on coastal fishing areas is documented as well. Industry's self-destructive approach is perhaps best exemplified by a story from Bali, where new hotels were made from local coral-leaving fish species without a habitat and snorkeling tourists with no fish to see. (24 minutes)


#37644 International Business - Protecting the Oceans (Run time 24 min.) DVD $89.95

Although sustainable fishing practices are a rarity in our environmentally threatened world, some can be found. This program searches out fishing industries that take steps to protect delicate ecosystems. In the Canary Islands, fishermen use hook-and-line methods for high market-value species and take only fully mature fish. In Oman, the authorities closely monitor catch sizes as well as what types of boats and nets are used. In one small British village, a 70-year-old injunction allowing only sail power along the coast has prevented the over-exploitation of fish and oyster beds. Interviews with leading policy-makers elicit a growing awareness that drastic action must be taken to protect ocean fish stocks-although in almost all cases, these measures fall short of what is needed to avert a planetary crisis. (23 minutes)


#6314 International Business - The City: Heart of a Nation (Run time 29 min.) DVD $129.95

London's Financial District"The City" is the name given to London's financial district. It is among the world's leading international financial centers, with immeasurable influence around the world. This program provides an introduction to The City, offering a history of its development, and an explanation of its vital international role today. The program explores the various components that make up The City, including the banks, the stock exchange, Lloyds insurance business, commodities trading, foreign exchange, and the financial futures exchange. (29 minutes)


#10554 International Business - Globalization: Winners and Losers (Run time 42 min.) DVD $129.95

How is business without borders really affecting the world? As Sabeer Bhatia, inventor of Hotmail; Narayan Murthy, founder of Infosys; and other industry leaders attest, globalization has raised the standard of living in developing economies through high-tech opportunities, foreign investment, and debt relief. However, Harvard's Jeffrey Sachs and other experts point out that the world market is being exploited through shortsightedness, including the aggressive deployment of genetically modified crops, environmental negligence, and the abuse of NAFTA. This program-produced in the aftermath of the WTO protests in Seattle-addresses the pros and cons of doing business in the global marketplace. (42 minutes)


#31124 International Business - Face and Place: Business Beyond the Bonds of Culture (Run time 27 min.) DVD $129.95

Across Asia, the notion of "face"-a propriety of appearances-is being replaced by Western frankness, while traditional caste systems are yielding to wealth as the determinant of status. This program profiles three executives who typify the changing style of business in Asia: James C. Louey, senior executive of the world's largest bus company, KMB in Hong Kong; Dr. Jannie Tay, CEO of The Hour Glass, a retail chain based in Singapore that sells watches throughout Asia; and Brijesh Wahi, managing director of Cellstream Technologies, a software services and engineering company out of Bangalore. (27 minutes)


#31125 International Business - Insider and Outsider: The Subtleties of Doing Business in Asia (Run time 27 min.) DVD $129.95

How to deal with the different countries and complexities of Asia? Those without the language and a knowledge of customs and trade regulations are the outsiders, those with these tools are the insiders. This program presents three businessmen who bridge cultures, enabling their companies to thrive abroad: Shoza Honda, chairman of Spike, an Australian Internet company launching a branch in Japan; Arun Abey, executive chairman of IPAC Securities, an already international financial management company trying to expand into India; and Pradip Shah, a venture capitalist and founder of India's first credit agency. (27 minutes)


#31127 International Business - Family and Food: Pillars of Asian Business (Run time 27 min.) DVD $129.95

For families throughout Asia, meals are a central event. It is also likely that more business deals are concluded in dining rooms than boardrooms. This program examines the importance of family and food to Asian business sensibilities. The program looks at Dr. Geoffrey Yeh and his children, who run Hsin Chong, one of Hong Kong's biggest construction firms; and Dato' Hamdan Mohamad, a major shareholder and chief executive of Ranhill, Malaysia's biggest engineering consulting firm and designers of the tallest building in the world. (27 minutes)


#33684 International Business - The Pipeline (Run time 57 min.) DVD $129.95

This ambitious documentary follows the circuitous route of the 1,100-mile BTC Pipeline, a string of 150,000 steel pipes that links the cities of Baku, in Azerbaijan; Tbilisi, in Georgia; and Ceyhan, in Turkey. The pipeline will transport the rich, previously untapped energy reserves of the Caspian Sea to the Mediterranean, from where it will flow into the global market, but its route makes many detours around areas of regional conflict and territorial dispute. Traveling the pipeline's length, the filmmakers encounter numerous stumbling blocks-including their own arrest in Azerbaijan-as they make their way through some of the most geographically challenging and politically unsafe places on Earth. (57 minutes)


#33685 International Business - The Oil Curse (Run time 57 min.) DVD $129.95

The discovery of oil is often celebrated as a one-way ticket to wealth and economic growth. But in some developing countries, striking it rich has had the opposite effect-making oil more of a bane than a blessing for the poorest inhabitants. This program contrasts two cases: Ecuador, where the toxic environmental legacy of oil has sparked a landmark lawsuit over international corporate accountability, and western Africa, where today's oil companies have embraced new ethical and political approaches to business. In Angola, the oil industry is creating health and education development projects to ensure that some part of a potential $200-billion jackpot will reach and benefit the local population. (57 minutes)


#33714 International Business - Big Mac under Attack (Run time 38 min.) DVD $129.95

Hungry consumers in America and abroad are losing their appetite for the world's largest fast food company. Is McDonald's a brand on the verge of collapse, or can it be revitalized? This program strives to find out, as Harvard Business School's David Upton, Philip Morris litigator John Banzhaf, BBC business editor Jeff Randall, and neuroscientist Ann Kelley cite fat- and sugar-laden foods, cannibalistic over-franchising, menu stagnation, and competition with Subway as factors in the giant's decline. McDonald's accepts that there are problems, but is determined to fix them. The plan? More customers, more often. A BBCW Production. (38 minutes)


#34961 International Business - Business is Blooming: The International Floral Industry (Run time 53 min.) DVD $129.95

The typical Valentine's Day bouquet is the product of an elaborate South American growing operation, a complicated airborne distribution network, and sophisticated European trading markets akin to stock exchanges. This program describes the entire process in detail, clearly illustrating the global nature of the floral industry. Shot in Ecuador, Colombia, France, and Holland, the video shows how supply and demand, seasonal dynamics, global competition, and other issues affect the production and transportation of a fragile, perishable commodity-which, although traded on a massive scale, moves according to highly emotional market forces. (53 minutes)


#36089 International Business - China's Convenience Store War (Run time 53 min.) DVD $129.95

As China becomes the world's largest consumer market, its growing pains reveal fascinating business case studies. This program takes viewers into the heart of Shanghai's dog-eat-dog convenience store industry, focusing on the state-owned Hao de chain and its foreign-owned competitors. With Japan's Lawsons and Taiwan-backed Family Marts seemingly popping up on every corner, the program accompanies Hao de corporate executives from store to store as they struggle to maintain market supremacy. Eye-opening scenes depicting employee training, low-level corporate espionage, and emotional store openings and closings illuminate Chinese-style business dealings. (53 minutes)


#36341 International Business - 1-800-INDIA: Importing a White-Collar Economy (Run time 56 min.) DVD $129.95

Over the past decade, India has emerged as the leader in the global market for outsourced white-collar jobs-one reason for the nation's rapid economic growth. This Wide Angle case study explores the experiences of emerging Indian professionals who have been recruited into positions requiring long hours, late-night shifts, and Westernized work habits. The program reveals the human and cultural impact of a controversial yet essentially unstoppable global economic trend-examining its effect on Indian family life, on the evolving landscape of urban India, and on the aspirations and daily lives of young Indian citizens, especially women, as they enter the work force. In addition, anchor Daljit Dhaliwal discusses social, political, and economic development in India with Michael Elliott, editor of Time International. (56 minutes)


#36345 International Business - Turkey's Tigers: Integrating Islam and Corporate Culture (Run time 57 min.) DVD $129.95

For years, Turkey has been run by a stridently secular business and political elite, while its devout Muslim citizens have been pushed to the political and economic fringes. But now, even the most committed Muslims are embracing Western-style capitalism and commerce-and are ascending in Turkish society at the ballot box and in big business. This Wide Angle documentary captures a modern-and to many Westerners, surprising-face of Islam rarely seen in the American media. The program follows prominent members of Turkey's up-and-coming business community-including two rival fashion entrepreneurs, one of whom has founded his company on Islamic principles-as they develop and carry out their manufacturing and marketing strategies. In addition, Turkish political cartoonist Salih Memecan discusses his work, Islam's relationship with the West, and the benefits of Turkey's association with Europe with anchor Daljit Dhaliwal. (57 minutes)


#36438 International Business - The Wine Wars (Run time 53 min.) DVD $129.95

Are French wine producers an endangered species? This documentary vividly illustrates the economic dynamics of the global wine wars, examining the explosion in New World wine-making and its implications for the French wine industry. Exploring the venerated Bordeaux and Languedoc-Roussillon regions, the program also visits producers in California's Napa Valley, the foothills of the Andes, and the Australian city of Adelaide. The film shows how the strictures of tradition and regulation have held back French producers, while technological innovations, new marketing strategies, and a dramatic rise in consumption have made vineyards around the world lucrative. (53 minutes)


#30038 International Business - Cappuccino Trail: The Global Economy in a Cup (Run time 50 min.) DVD $149.95

A 150-pound bag of coffee beans might earn a farmer $50; the "street value" of that same bag-10,000 cups of coffee-is around $20,000. By following the trail of two coffee beans grown in the Peruvian Andes, this program takes a unique look at the ubiquitous stimulant which, after oil, is the most globally traded commodity. One of the beans takes the route of the open market where its price is determined by commodities traders and analysts, such as Merrill Lynch's Judy Gaines, the industry oracle who discusses the market's volatility. The other bean finds its way into Cafe Direct, a new gourmet coffee launched in Britain by a company dedicated to paying fair prices to farmers for their high-quality organic crop. (50 minutes)


#30237 International Business - International Branding in the 21st Century (Run time 57 min.) DVD $149.95

Although America still holds the lead when it comes to e-commerce, Europe is catching up-fast. Filmed at the London Business School, this program brings together Jim Rose, CEO of QXL.com, the UK's Euro-centric answer to eBay, and Kevin Roberts, CEO of advertising giant Saatchi & Saatchi. Topics of discussion focus on the CEO and corporate culture, international branding, and old versus new media. In addition, MBA students and faculty ask questions about retaining online customer loyalty, managing merger risk, and stimulating employee commitment. (57 minutes)


#30247 International Business - Building Multilevel Global Brands (Run time 58 min.) DVD $149.95

For Nicolas Hayek and Domenico DeSole, image is everything. In this program, Hayek, chairman and CEO of Swatch Group, and DeSole, chairman, president, and CEO of Gucci Group, give their views on building multilevel global brands, the vital importance of image, and American versus European business theory. In addition, MBA students and faculty from the International Institute for Management Development, Lausanne, Switzerland, ask questions about how to reinvigorate tired brands and the effects of saturating markets with brands that thrive on uniqueness. (58 minutes)


#37134 International Business - The World According to Google (Run time 48 min.) DVD $149.95

To organize the world's information-that appears to be Google's aim. What does such a goal involve, exactly? What are the implications for academia and creative people? For business, the media, and society at large? This program seeks answers to those questions by going behind the scenes at the Google headquarters in Mountain View, California, as well as the company's London offices. A conversation with Vint Cerf, Internet pioneer and Google's "Chief Internet Evangelist," sheds light on search engine innovations and Google's role in advancing them. Interviews with company vice president Marissa Meyer and other key players explore the inner workings of the Information Age giant. (48 minutes)


#37576 International Business - Explaining Globalization (Run time 56 min.) DVD $149.95

Everyone talks about globalization, but what does it really mean? And what are its implications for the average American? In this compilation of NewsHour segments, experts from the U.S. and abroad speak their minds on a shrinking world and an expanding global economy. Episodes include... • Globaphobia-One World, One Market: Is globalization good or bad for Americans? Paul Solman takes a walk around his neighborhood with Harvard University's Robert Lawrence, one of the world's top trade economists, to think it through. • Gergen Dialogue-Thomas L. Friedman and the World Market: David Gergen, editor-at-large of U.S. News & World Report, talks with New York Times columnist Thomas L. Friedman, author of The Lexus and the Olive Tree: Understanding Globalization. • Conversation-The Mystery of Capital: Elizabeth Farnsworth and Peruvian economist Hernando de Soto discuss his book The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else. Segment also sold as a part of Microeconomics in the Global Marketplace. • A World Without Borders: Ray Suarez is joined by Thomas L. Friedman, author of The World Is Flat, and Moises Naim, author of Illicit: How Smugglers, Traffickers, and Copycats Are Hijacking the Global Economy, to examine globalization and resulting changes in economics. • Conversation-The Effects of Globalization: Jeffrey Brown moderates a debate between Senator Byron Dorgan (D-ND), author of Take This Job and Ship It: How Corporate Greed and Brain-Dead Politics Are Selling Out America, and Thomas L. Friedman, author of The World Is Flat, on the effects of a globalized economy. (56 minutes)


#37611 International Business - Toyota's Drive to the Top (Run time 50 min.) DVD $149.95

Japan's first automaker has learned a few lessons about corporate identity in the global economy-and what it will take to become the world's largest automaker. This program shows how Toyota has localized its overseas operations, pursuing a strategy in which its factories integrate into surrounding communities. Visiting Toyota plants and suppliers in Texas and Thailand, the film illustrates Toyota's system of cultivating native-born "trainer's trainers" who will pass on crucial production techniques and practices. Viewers are given a firsthand look at the frontline operations of a company that is fighting-or, in the words of one trainer, employing a "human-centered approach"-to become the worldwide leader in its industry. Not available in French-speaking Canada. (50 minutes)


#37613 International Business - Get 1.1 Billion's Attention: India's Vast Car Market (Run time 60 min.) DVD $149.95

Once racked with poverty, India is now a model of economic revival and Western-style consumerism. This program examines the impact of the country's newfound wealth on domestic and international business, and on Indian society as a whole. Outlining the implications of the BRICs report, the film takes a detailed look at the strategies of Big Bazaar, India's largest supermarket chain, and Hitachi, a Japanese company trying to increase its share of India's air-conditioner market. New trends in fashion, shifting standards of beauty, and a rise in tobacco and alcohol consumption serve to illuminate an evolving culture-one increasingly defined by personal income and buying power and rapidly departing from its traditional past. Not available in French-speaking Canada. (60 minutes)


#39094 International Business - Big Mac: Inside the McDonald's Empire (Run time 46 min.) DVD $149.95

Despite the low-wage, low-prestige reputation of the typical "McJob," a McDonald's franchise owner often manages budgets and income in the millions of dollars. This CNBC program looks at the history and working philosophy behind the world's largest food-service corporation, featuring a number of interviews and concise case studies. An operations manager runs six Connecticut restaurants and hopes to become an owner. A once-struggling store in the same state has built newfound profitability on frequent tour bus crowds. And a former Four Seasons chef talks about his mid-career move to the McDonald's test kitchen, while the company's future in China-and nutrition-conscious America-is also explored. Not available in French-speaking Canada. (46 minutes)


#39379 International Business - China or Bust! Chasing Success in the World's Fastest-Growing Economy (Run time 51 min.) DVD $149.95

There are fortunes to be made in China today-but fortune-seekers from overseas face immense challenges. This program offers three engaging business case studies, each following a Western entrepreneur who grapples with Chinese business practices and culture. Tony Caldera's cushion business has been ruined by Chinese imports, but he hopes for a turnaround by building a factory here. Peter Williams is about to embark on the toughest challenge of his life: selling an energy-saving device to the Chinese. Finally, there's Vance Miller, who gained notoriety for selling cheap Chinese kitchens in Britain. Now he's in China, determined to overcome setbacks. All three studies are ideal for sparking discussion and analysis in international business courses. (51 minutes)


#37577 International Business - Microeconomics in the Global Marketplace (Run time 76 min.) DVD $159.95

Micro-lending, capitalism, and off-shoring are the topics of discussion in this compilation of NewsHour segments. Nobel Laureate Mohammad Yunus, economist Hernando de Soto, and Pulitzer Prize-winning columnist Thomas L. Friedman are featured. Episodes include... • Bootstrap Capitalism: Paul Solman and Mohammad Yunus discuss the merits of micro-lending using U.S.-based Good Faith, a venture capital lender to start-ups with no collateral, as an example. Segment also sold individually. • Small Change, Big Change-Micro-loans: Paul Solman is joined by Maria Otero, of micro-lender Accion International, and Carl Horowitz, Washington correspondent for Investor's Business Daily, to debate the value and implications of "trickle-up" economic growth through micro-loans. • Conversation-The Mystery of Capital: Elizabeth Farnsworth and Peruvian economist Hernando de Soto discuss his book The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else. Segment also sold as a part of Explaining Globalization. • Thomas L. Friedman's Journal-Sri Lanka and India: Back from a reporting trip to Sri Lanka and India, New York Times columnist Thomas L. Friedman joins Ray Suarez to talk about, among other topics, Bangalore's role as the back office to U.S. firms. • Mohammad Yunus and the Nobel Peace Prize: Fred de Sam Lazaro and Nobel Prize-winner Mohammad Yunus discuss the success of Grameen Bank, after which Jeffrey Brown interviews Maria Otero, of Accion International, on Yunus' success. • Mohammad Yunus on the Impact of Microfinance: Paul Solman speaks with Mohammad Yunus about microfinance and micro-entrepreneurship, the bond of trust between lender and borrower, and the entry of the private sector into micro-lending. (76 minutes)


#39098 International Business - Inside American Airlines (Run time min.) DVD $159.95

A detailed and revealing case study, this CNBC program guides viewers through the corporate dimensions of the world's largest passenger jet fleet. Students will witness high-level management maneuvers undertaken behind the closed doors of executive suites. Several rarely discussed aspects of the airline industry are addressed-chief among them, how a labor-management conflict is sorted out and how the truce resulting from it holds bankruptcy at bay. The science of ticket pricing is also featured. All these revelations take place against a backdrop of geopolitical uncertainty, volatile fuel prices, and cutthroat competition. An ideal platform for launching lectures and class discussion. Not available in French-speaking Canada. (91 minutes)


#39101 International Business - The Age of Wal-Mart: Inside America's Most Powerful Company (Run time min.) DVD $159.95

In this Peabody Award-winning program, CNBC's David Faber scrutinizes Wal-Mart as he seeks to understand how the company has ascended to the heights of power it has come to occupy-and whether this juggernaut can continue to succeed in the face of increased opposition. Given unprecedented access, Faber takes viewers from an annual managers' meeting that resembles an evangelical revival to the opening of a new store in China, where Wal-Mart is one of the country's leading importers. Faber also sits down for a one-on-one with CEO Lee Scott, who addresses criticisms over outsourcing, community friction, lawsuits, and other issues. Not available in French-speaking Canada. (82 minutes)


#34651 International Business - Case Studies from the Multinational Marketplace (Run time min.) DVD $449.75

How do major multinationals deal with intensified competition, a failed product launch, corporate fraud, and the scrutiny that comes with rapid growth? This incisive five-part series analyzes some of the situations that multinational companies face as they conduct their business in the global marketplace. A BBCW Production. 5-part series, 29-39 minutes each.


#31123 International Business - Yen for a Dollar: Doing Business in Asia (Run time min.) DVD $519.8

Asia contains many cultures and hidden rules. What is common to them all is change-classical values are being blended with free enterprise, creating a new culture where financial worth supercedes traditional hierarchies. This series makes an excellent introduction for foreigners to the subtleties and challenges of successfully conducting business in Asia by profiling leaders of some of the biggest companies in the region who are examples of the new trends sweeping the continent. 4-part series, 27 minutes each.




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