View a Preview ClipFrom Theater to Video: Finding an Audience Video (VHS/DVD). This program is a virtual "how to" on the theatrical and video distribution business. In two presentations, Steve Rothenberg, president of domestic distribution at Artisan Entertainment, explains today’s tough movie industry mentality and how to beat what he calls "the theatrical game." The specifics of test screenings, when to release films, and what determines niche, platform, exclusive, and wide-scale releases are covered. In addition, Robert Tollini, former senior vice president of marketing for Major Video Concepts, drives home the importance of commerce and breaks down the significance of video in sell-through and rental markets. A powerhouse resource on the business of the movies. (51 minutes)
