The Business of Education (Enhanced DVD)

The business world has rapidly taken over just about every aspect of our lives and has even spread to the world of education. The concept of “quality control” and “branding” might seem alien when applied to public or even private schools but that simply isn't the case. Educational institutions are now operating like major corporations, trying to bring people to their services by offering a brand that is recognizable and which offers useful services.

This might be hard for many teachers to believe, but this DVD digs deep into this reality to discover how education has become big business. Filmed primarily in countries like Britain, Malaysia, and China, it takes a look at how western culture is changing the way developing countries look at education. New facilities are opening up in these areas and focused on providing high-quality education for those who can afford it.

The pros and cons of this approach are discussed to create a well-rounded look into this concept. For example, competition may cause schools to increase the quality of their education in order to attract more customers. Conversely, it might cause schools to make big claims that they couldn't back in order to bring more students to the school under false pretenses.

One major benefit is the way it is bridging cultural borders and creating an entire generation of exchange students. Understanding more about these concepts and their transformative nature can help you better understand the way the education world is changing every day.

The Business of Education (Enhanced DVD)

• Run Time: 27 Minutes
• Copyright Date: 2010