What Is Marketing? The Basics and Beyond (Enhanced DVD)

Effective marketing is more than flashy ad campaigns and stylish packaging: It’s an art honed through careful research paired with innovation. Professional marketing experts lend their years of knowledge to teach viewers the must-have skills to become market-savvy in this cut-throat industry. Discover the “Four Ps” for meeting customer needs, and how being too product centered can actually damage a business. Also shown is how the pros handle the task of market analysis. Analysis is coupled with market research, giving the experts a keen knowledge of what consumers are looking for. Armed with this information, the next step is developing a marketing strategy. Putting together all of the data gives marketers a launching pad for new campaigns that are sure to hit the mark with target audiences. With behind-the-scenes video and a step-by-step following of how real products are promoted, this is a video worth watching for anyone interested in the marketing industry.

What Is Marketing? The Basics and Beyond

• Enhanced DVD
• ISBN: 978-1-61616-948-0
• Run Time: 23 Minutes
• Copyright Date: 2009
• CC