Graphic Design: What's in a Logo? Video (DVD)

Follow the compelling journey of creativity and business savvy, as the graphic design consulting firm, Navy Blue, shepherds a new branded identity. They take Digital Animations Group, a Scottish company on a course of action that gives the look and feel of the kind of company they are. Highlighting their brand of 3-D technology as a show piece. This is an excellent resource of knowledge for the novice do-it-yourself entrepreneur to the budding graphic artist. A must for anyone who wants to follow the process from creating a mission, coming up with the various aspects of execution, to presenting the finished products. Watching Navy Blue go through the steps from beginning to end , as they create a logo that enhances and exemplifies the company's attitude and mission. During the process, various formats are highlighted, such as signs, paper products, business cards, Web pages, windows, and more. (15 minutes.)