Graphic Design: What's in a Logo?  Video (VHS/DVD)

Graphic Design: What's in a Logo? Video (VHS/DVD)

Item Code: FI-33023

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Graphic Design: What's in a Logo? Video (VHS/DVD). Graphic designers with the consulting firm Navy Blue must produce a new corporate identity for Digital Animations Group, a Scottish company on the cutting edge of 3-D technology. Their task is to create a logo that captures the company's spirit and works across different formats, such as on paper, signs, windows, and Web pages. This program follows the entire process, from sitting down with the client to determine the mission, to brainstorming and pitching proposals, to unveiling the finished product. (15 minutes.) Art and Design, Art and Photography 2002

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